Some visuals from Billionaire Buck for his hot joint “Around Da Way.” It took a minute but he put together a cool piece for this…love the family engagement…that was a “Man Up” statement worthy of much respect.

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by EndaStory

 

New AWKWORD Interverw with HipHipOnDeck on Our Leaders, Conspiracy Theories, Getting Signed, Advice to Artists and more.

 

1. Growing up as an activist, im sure adversity must’ve played a role even in your youth.. Where were you raised, and what type of struggles did you go through when you first started your mission?

 

Adversity, like pain, is relative. My adversity pales in comparison to that of a person of color in my town, or pretty much anywhere. But I did struggle, and I always felt struggle. I was raised in a rich white conservative republican Christian town, the way-too-smart son of working class leftist Jewish hippies. There were swastikas and other worse things written in my direction on bathroom walls, kids waved confederate flags, and my black and Latin American friends got it worse, but I took care of most of that physically… until my senior year of high school when, thanks to my activist mother’s inspiration and her connection with the Anti-Defamation League, I was able to re-direct that aggression toward something positive. I co-created my school’s first-ever, now-annual diversity day, which also served as the first time I ever performed officially as a rapper. It was 1999, and this is when AWKWORD started to take shape.

 

2. Do you feel like this country has major leaders today as it once did in the past? If so whom would you consider to be one, other than yourself?

 

First off, I’m honored… I don’t think we have fewer major leaders nowadays, or that we have more. And I’m not sure that matters anyway. Quality over quantity, especially in people — our friends, relatives, leaders, teachers, preachers, police officers, etc. We need better, smarter, more persuasive — and less divisive — leaders within OUR communities. (Not all that concerned about the mainstream happy-go-lucky, old money motherfuckers.) Take the women’s movement, for example: the white women are fighting with the black women; the straight women are fighting with the lesbians, bisexuals and transgendered. Take the activist movement. You’re not really in it if you’re not Anonymous or at every Occupy event with a mask on. Or maybe it’s that an activist needs to act, and if you’re not lobbying congress you’re not acting at all. We need leaders today who can lead all of us, or who will work with other leaders with differing ideologies to help us — collectively — get to the so-called and so-far-fetched promise land. Remember, without Malcolm, there’s no Martin.

 

3. What inspired you to pick up the pen?

 

Restlessness. Anger. Curiosity. Genius. Inequality. Injustice. Beats.

 

4. How did you become apart of the World View project?

 

I created World View. It is the first-ever 100% for-charity global Hip Hop project. It took me five years to pull this off, and I collaborated with more than 100 artists during that time. Every continent, 16 countries and every US region — they’re all represented here. All the money goes to Guns 4 Cameras, a 501c3 nonprofit that goes beyond the gun exchange, working to eradicate street violence through the Hip Hop-inspired education and empowerment of the youth in our communities. Production comes from the likes of Harry Fraud and Domingo. Guest verses include Joell Ortiz, Sean Price and KRS-One. Nuff said… Buy the album at djbooth.it/wrldvw and then, as a thank you, take all 19 extra cuts at djbooth.it/wvbonus for free.

 

5. If you could live anywhere in the world, where would you choose and why?

 

In THIS world… wherever my girls are, family that is. Pain is relative, and setting, for the most part, is what you make of it.

But since you asked and wanted a more traditional answer, I’ve loved Istanbul, Florence and all of Ecuador. I’ve never been to the (so-called) holy land, and I’d like to do that some day, before its all turned to ashes.

 

6. Are you comfortable in your current position or do you see yourself going further mainstream? Also, do you think its possible to go mainstream without compromising your artistry?

 

I’m too smart for these fools, man. Yeah, I’d go mainstream. I’ve done it before. World View was partially financed through a grant from The Morgan Stanley Foundation. I’m not afraid to persuade the rich, the white, the guilty, to participate in the revolution. I also take pride in providing for mine, so the more money the merrier. I just wouldn’t do with it what most of our rapper friends are known to do. If I were offered THE RIGHT situation, I would jump on it. But I haven’t seen it yet and I’ve never sat back for a second, thinking I should expect or wait for it… As far as the second part of your question, yes, I do. I think it’s INCREDIBLY difficult though. You need to blow their minds with that new new to be given the chance to experiment. Or, more likely, you need to sell a billion records and then they give you that little bit of space to breathe. No matter what, the chances of me doing anything other than 100% DIY are VERY slim. I’m really INDIE to my core, as all my people know.

 

7. As far as the work you do outside of music concerning our society, what are your ultimate goals?

 

A coup. No more 2-headed devil. And I’m not stupid. I’ve read the history of revolution. I’ve made music about it (see “Whose Streets?”). The oppressed, usually, become the oppressors. But it’s better to be a lion for a day than a lamb that lives forever. Don’t sleep on us.

 

8. So how do you like to spend your downtime?

 

There is no downtime.

 

9. What is your view on all the different conspiracy theories involving the government and hidden agendas?

 

Forget a conspiracy, the people who believe them, AND the people who hate on those who do. Like any joke, every conspiracy theory is based in truth. The question is to what extent the truth has been exaggerated. I have no time for anyone who tells me I should function as if I am a brain in a vat, being poked and prodded by scientists in some alternate universe; but I have even less time for someone who tells me that there is literally a 0% possibility that that scenario is true. Anything is possible. But to me that (philosophy) matters a lot less than what we can hear and see and witness and experience first hand in our every day lives (sociology). Take Eric Garner, take Michael Brown. Take Gaza and Iraq.

 

10. What can the people expect from AWKWORD in the near future musically and otherwise?

 

Less social media activity. More music. Weirder music. More me music. Going back to my roots, before someone told me about the 16-bar verse, 8-bar hook structure.

 

11. This interview has been a pleasure. Once again on behalf of HipHopOnDeck.com, we wish you the utmost in all of your endeavors. Any advice for up & coming people such as yourself?

 

The pleasure is all mine. I appreciate the love. And my advice to younger artists is to always be themselves… Follow @pthewyse, and email me at info@AWKWORDrap.com to talk.

 

FOLLOW, SUBSCRIBE & CONNECT:

Ludacris

WHO: Broadcast Music, Inc.® (BMI®), the global leader in music rights management, and sponsors City National Bank and Revolt TV, will present the President’s Award to Christopher ‘Ludacris’ Bridges at the 2014 BMI R&B/Hip-Hop Awards. Additional invited guests include:

August Alsina, Tamar Braxton, Katrina “Trina” Taylor

Bryan “Baby” Williams, Chauncey “Hit-Boy” Hollis, DJ Khaled

DJ Mustard, Eric Bellinger, Faith Evans, Future

Courtney Love, Lil Wayne, Luther “Uncle Luke” Campbell

Mannie Fresh, Mystikal, PJ Morton, YG and more hit-making scribes.

WHAT:

BMI’s 2014 R&B/Hip-Hop Awards, draws the entire entertainment community together to celebrate the songwriters, producers and publishers of the most-performed R&B/Hip-Hop songs of the previous year.

The President’s Award is bestowed upon an individual who has demonstrated outstanding achievement in songwriting with profound global influence on culture and the entertainment industry.

BMI’s 2014 R&B/Hip-Hop Awards will also present honors in the following categories: Most Performed R&B/Hip-Hop Songs of the Past Year, BMI Billboard #1’s, R&B/Hip-Hop Producer of the Year, Top BMI R&B/Hip-Hop Producers, R&B/Hip-Hop Publisher of the Year, R&B/Hip-Hop Song of the Year, R&B/Hip-Hop Songwriter of the Year and Social Star Award.

As the 2014 honoree, Ludacris will join elite ranks that include will.i.am, Adam Levine, Carlos Vives, Taylor Swift and Pitbull.

BMI President and CEO Mike O’Neill and Vice President, Writer/Publisher Relations, Atlanta, Catherine Brewton will share the evening’s hosting duties with Revolt Vice President, Marketing Kenny Burns.

WHEN:

Friday, August 22, 2014

WHERE:

The Pantages Theatre

6233 Hollywood Blvd, Los Angeles, CA 90028

via BMI to honor ‘Ludacris’ with President’s Award at the 2014 BMI R&B/Hip-Hop Awards.

 Topdolla Sweizy “High 5 To Da Plug”

 New Single Off Of  Topdolla Sweizy Up Coming Mixtape “Sweizy” Dropping Tuesday 8.12.14 !!! 

Keep Up With TopDolla Sweizy on Twitter & Instagram @TopdollaSweizy

 

Rocc Bottom- “Used Too”

Posted: August 8, 2014 by Jerry Doby in News

Originally posted on #WLDMagazine:

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“Torion is the future” says Lil Wayne (photo: sightworkz.com)

The Hype Magazine is proud to announce the addition of YMCMB’s Torion Sellers to its roster of Brand Ambassadors and Public Relations clients. Via its Marketing and Public Relations subsidiary THM Media Group, Inc., The Hype Magazine network will be responsible for all PR and Media Relations activities for Torion. Further, The Hype Magazine will provide editorial support for the artist’s activities, music and assist with his overall branding.

Torion as a Brand Ambassador for The Hype Magazine, will represent the outlet publicly as one of the faces of the magazine. He will give the outlet an exciting and fresh, youthful energy to the already A-list brand.

About Torion Sellers:

Torion Sellers is a 16 year old musical, dancing and entertainment phenom from Atlanta who is currently signed to Young Money/Cash Money Records, one of urban entertainment’s most accomplished labels. The label features some of the urban entertainment world’s biggest names including Lil’ Wayne (owner and artist), Drake, and Nicki Minaj. Impressed with his talent, grooming, and professional demeanor at such an early age, Young Money/Cash Money (YMCMB) is positioning Torion to spearhead the next generation of superstars to emerge from their ranks.

About The Hype Magazine:

The Hype Magazine is an American music and entertainment magazine covering “News from Hip Hop to Hollywood.” Founded in 2002 by CEO/Publisher Jameelah “Just Jay” Wilkerson, the brand grew from an exclusively digital/print-on-demand magazine expanding its presence to newsstands in November 2013. In February 2014, the Atlanta City Council honored The Hype Magazine CEO/Publisher Jameelah with a proclamation in her honor as a successful brand owner and female business owner. The Hype Magazine is headquartered in Indianapolis, Indiana and publishes quarterly in print and monthly in digital/print-on-demand format.

via The Hype Magazine welcomes YMCMB artist Torion Sellers as Brand Ambassador and client.

 

"Torion is the future" says Lil' Wayne (photo: sightworkz.com)

“Torion is the future” says Lil’ Wayne (photo: sightworkz.com)

Torion Sellers signed to Young Money Cash Money Billionaires (YMCMB) at the age of 13 (now 16) and the grooming period is over for this high energy entertainer. Introduced by Lil Wayne as “…the future,” Torion unleashed the first single from his upcoming EP “Twerk Don’t Hurt” to rousing fanfare and released the official music video this summer. A full service entertainer, Torion has also achieved acclaim as a dancer hitting the national stage with his electrifying dance moves.

Opening with a classroom scene of day dreaming students, “Twerk Don’t Hurt” rapidly explodes with huge sound and production; young Torion handles the track like a seasoned vet. Not your standard “Twerk” video, this one is definitely friendly to all demographics. An EDM version of the song is set for release soon.

With his 2012 “07 Champion” offering setting the tone, Torion has generated co-signs and direct interest from some of the most discerning tastemakers in the industry: From MTV (who placed him on their 2013 “People to Watch” list), to BET’s 106 & Park, to the mega-popular syndicated Power 1OS Breakfast Club radio show, it’s not a question of “if” Torion will explode onto the music scene, it’s a question of “when”.

If that isn t enough, radio stations are courting the young phenom and giving good indicators for their participation in his rise. This combined interest has led to an industry-wide antici­ pation for his first official single “Twerk Don’t Hurt” complete with music video submission requests from MTV, BET and more.

Find out more on YMCMB’s youngest member via his official Young Money artist page  or his official website