ICH Gang under the leadership of Jimmy DaSaint, continues to expand on the legacy of the “Sound of Philly” which brought many many legendary artists who we won’t list for fear of annoying someone because we left out a particular name. EVERYBODY in the world music and entertainment knows about Philly and its iconic musical greats as well as the contributions of that city to music history globally. This group, ICH, is going to be another one of those rapidly associated with the musical legacy of Philadelphia…period!
ICH’s newest project dropping April 13th is entitled “R.O.M.E.” (Ride On My Enemies) and is a 15-track train ride of various stylings brought to life by this 8 member crew. All songs were written and produced by ICH…yup they do it ALL!!! We get to meet, via music, the personalities that make up this diverse group and they leave it all on the field for their fans and listeners…there is not even one “we gonna let that one slide” joint on the entire album. While you may not love every song, you will have to respect the work ethic and drive for excellence exhibited on this offering from the group…everybody stepped to the plate and smashed!
John Tanner is one of those rare artists these days…he has lyrics and knows how to deliver them. Deadly delivery on the joint “Therapy” gives one a taste of just how serious Tanner is coming when he drops his project “Good Morning Mr. Tanner” this April.
“Therapy” produced by J Gramm (Kanye West, Rick Ross, Mike Posner, etc.) is embedded in one of those sinister tracks that plays well with his challenging lyrics for this joint. Sounding like a full fledged challenge to the “wannabe men” of the world, Tanner lets it be known he’s about to lose his mind from the wackness we are seeing everyday in the name of manhood.
Anybody who knew John Tanner ten years ago would tell you that he was the most passionate kid they had ever met. Much like the legendary Ray Charles, thirteen-year-old John Tanner lived and breathed music. Instead of doing normal teenage stuff with his friends, John Tanner spent all his free time writing music.
John Tanner – Surprise, Surprise
“That’s all I ever wanted to do,” John Tanner reminisced. “My friends would wanna hang out or ask me to ball with them, and I’d always say, ‘Nah, I’m going to the studio.’ Music was my life.( laughs) , it still is.”
G-DRAGON – ONE OF A KIND M/V @ygent_official | Gorilla Leak Some of the Dopest visuals I have ever seen and the flow is just SICK! Check the production quality of this piece and the massive track…Enjoy!
See on www.gorillaleak.com
America’s number 1 digital magazine and online entertainment portal The Hype Magazine,will celebrate its 10-year anniversary event in Muncie, IN September 14-16, 2012. The Hype Magazine, which publishes print and online issues, will use the event to begin a new era for the outlet. For the last several years, the magazine has published limited edition print issues quarterly and monthly in the online format. Growth of online subscribers and increased retail circulation spurred the return to monthly print editions. The online version of the magazine is identical to the print version.
“The 10-year anniversary is significant because we have history. The Magazine has gone through changes and we have made it through the first 10 years, this is the time where you start to build respect amongst your peers and doors start to open, which they have.” says The Hype Magazine CEO and Publisher Jameelah “Just Jay” Wilkerson. “The reason I took this to Muncie is because that’s where I am from and sometimes, people forget where they are from and I definitely know I’m from small country town.”
10th Anniversary Event Highlights (Muncie, Indiana)
Besides being a media outlet, The Hype Magazine has made an impact as media sponsor for industry events such as the Global Mixx conference in Chicago as well as several other worldwide environmental issues. The brand has also expanded its ventures into artist management and currently, Wilkerson manages former BET 106 & Park “Freestyle Friday” 4-time champion Bigg Jigg.
About The H.Y.P.E. Magazine
Established in 2002, The H.Y.P.E. Magazine is headquartered in Indianapolis, Indiana. H.Y.P.E. stands for “How You Perceive Everything.” It is designed to provide its patrons with relevant entertainment, music news, eye-catching consumer ads, and music reviews of their favorite established entertainers, while spotlighting independent artists seeking to gain greater exposure. This magazine reaches a unique group of consumers who view The H.Y.P.E. Magazine as their source for music, new trends, new products, services, entertainment, events and topics relevant to their daily lives; both personal and professional. The H.Y.P.E. Magazine’s mission is to tap into new technologies and digital media innovations to support the continued growth of the brand.
The H.Y.P.E. Magazine operates as a web portal with limited edition print issues, a monthly mixtape magazine. We have developed a strong online presence over the years with the help of monthly digital issues. The H.Y.P.E. Magazine provides digital content that is delivered electronically and is able to reach international markets; at the same time, the brand supports preservation of the environment with a revolutionary eco-friendly distribution method called Digeprint. These factors make it the #1 digital magazine in the world.
For more information on The H.Y.P.E. Magazine, visit http://TheHypeMagazine.com
Corporate Contact: Jameelah “Just Jay” Wilkerson email@example.com
Rap Ratz is created by Funkworm of indiehiphop.net and used here by permission of the creator.
By Khosi Biyela
When it comes to hip hop the rationale seems to be that if your rhyming abilities aren’t good enough then insulting punchlines might do the trick.
At least that’s how people used to describe hip hop music outside the general commercial canon – termed “underground” hip hop.
People generally associated it with criminal acts, a mucky appearance and disrespectful behaviour. It was even easy to spot a “stereotype” hip hop cat – opting to wear baggy jeans, an over-sized T-shirt and sneakers with a matching cap.
But that’s about to change or should I say it has changed already with vernacular hip hop invading the industry. African rap doesn’t need a wardrobe change or one to abandon the underground feel of one’s tunes.
Many have tried this with the likes of Pro Kid dabbling in Kasi flava with his punchlines. But for Durbanites, it was Zulu Boy who paved the way. For that same reason, Zakwe is now banging on the door of the local music scene with his dope hits, Bathi Ngiyachoma and Ishove.
His punchlines are not commercial but underground in every sense. That’s why other hip hop heads have turned down record deals, mainly because they don’t want to be stripped of their freedom of expression.
Phumuza Zindela, better known as Moja Pooh, is one of the hip hop underground heads in Durban who prefers to stay underground.
Moja Pooh has been in the industry for more than a decade, working together with well known cats like Zulu Boy and Shon-G.
Having released more than 10 mix tapes, Moja Pooh feels that underground rap allows him to let rip with whatever he has on his mind, without anyone interfering with his work.
“Most people think we are sick, but we are free to express ourselves without any interference.
“Commercial rappers are guided on what to say because they have to worry about airplay and things like that,” said Moja Pooh.
He uses the vernacular language to voice his thoughts while rebuking claims of vulgar usage in the vernacular hip hop.
Underground rap may be disparaged by many but it’s where most hardcore big wig rap stars are tested before going commercial.
“We can compose a mix today and release it the next day. It is not about money but to spread African rap to society,” he says.
The good thing about back- yard rappers is that they are hard workers and always eager to be the best in the hood, he shares.
“We even sell our own mix tapes on the streets. Under- ground is like a training centre for rappers. We are not spoon-fed here,” he said.
Moja Pooh’s sentiments were echoed by Mhlonishwa Dlamini who joined the world of hip hop in 2004. Dlamini says African rap allows him to touch base with his values while keeping it original.
“We have freedom to touch on relevant issues like drugs, poverty and other things affecting our own nation. We don’t have to change our identity to fit in,” he says. Asked if he uses vulgarity when rhyming, he says: “We diss our enemies fair and square. We tell them how lame they are but we are proscribed from using vulgarity.”
During our conversation, it is clear these hip hop stars feel represented by the likes of Zakwe, Zulu Boy and Shon-G also operating on a commercial level.
“Some of the commercial rappers have a blend of underground in their tracks but it is not about fame, money and booze,” he says. Another underground artist, Ma-ice also praises African rhymes as the next best thing to hit the industry hard.
This shy rapper says he drew inspiration from the hip hop group H2O, only because they stayed true to themselves.
“Personally, I think they were dope, and I also liked the fact that they weren’t imitating US rappers.”
Ma-ice believes that before going commercial, rap acts should go the underground route to survive the fame.
“You need to strategise first, know your strongest points and you must be versatile too,” Ma-ice explains.
These hip hop cats still believe that every hip hop muso should undergo the hustle life of underground rap “Umrapper” before going commercial.
“It is hard to survive the commercial industry if you didn’t spend much time as an underground rapper. You can release the first hit album but that will be the end of your career. No one will ever hear from you.
“These people (big labels), if they see you’re talented and desperately need a record deal, they take advantage of you,” he says.