With the Big Ten being widely recognized as the best basketball conference in the country this year, many sports enthusiasts are looking forward to Big Ten Tournament to see who will emerge as the best in the best conference. Many analysts believe the Big Ten will have six or more teams in the NCAA Tournament, and at least four teams from the conference have been ranked in the top five nationally this year.
The intersection of music and sports is prominently on display during high profile sporting events. Almost every sports arena has a DJ; players submit playlists to be played during warm-ups; and networks license music to help create excitement for their broadcasting. Mekka Don, an independent hip-hop artist and former NCAA athlete (Ohio State football), has inked a multi-song licensing deal with the Big Ten Network to provide music for the upcoming Big Ten Tournament games and coverage. The Big Ten Tournament begins on March 14th on the Big Ten Network.
Mekka Don, who has licensed music to several other outlets including ESPN, the Big East Network, Fox Sports Ohio and others says, “I am really excited to be a part of this. Being a former athlete, I definitely understand how music can add to the overall sporting experience. Shout out to the Big Ten!”
via MEKKA DON INKS A MULTI-SONG LICENSING DEAL WITH THE BIG TEN NETWORK | The Hype Magazine 24/7 News.
