June 25, 2012 | By Glenn Peoples, Nashville
Blur to Debut New Songs Via Twitter Feed
Twitter is the new MySpace — in a good way. Blur will debut two new songs live on Twitter when they perform two new songs via a worldwide live video stream on Monday 2nd July. The event will take place at @blurofficial. The first track will be played at 1:15pm ET and the second will take place at 2:15pm ET.
The performance of “Under the Westway” and “The Puritan,” written for the band’s upcoming Hyde Park concert in London, will be filmed and streamed live from a secret U.K. location. Recordings of two tracks will be made available for purchase after the webcast.
“Blur is taking this idea even further by debuting two new songs through a live stream and having a direct conversation with their fans on the platform,” Tony Wang, Twitter’s UK General Manager, said in a statement. “They know what their fans want and are setting the pace for the future of artist engagement online.”
Using Twitter to announce new material is not new, but Blur is doing something different by streaming the songs directly within Twitter. The stream will be contained in “a pinned pre-expanded tweet on the band’s profile,” an EMI spokesperson tells Billboard.biz.
Twitter is often a place where artists announce new tracks. Will.i.am announced his single “T.H.E. (The Hardest Ever)” before spreading the word elsewhere. But Will.i.am’s tweet included a post to a different platform, Dipdive, with an embedded audio stream. Artists routinely announce tracks and track listings on Twitter. Katy Perry has recently used Twitter to give away early screener tickets for her movie, “Part of Me,” and ask followers for help selecting costumes to wear and pictures for the movie poster.
- Reunited Blur to debut new songs in Twitter live stream (itv.com)
- Blur To Debut New Material Live on Twitter (hangout.altsounds.com)