Gangnam Style, by South Korean pop musician PSY, has been a rage all over the world amassing almost 1.5 billion views on youtube in under one year. So is India going just sit back and watch? No. Desi HipHop artist iQ answers back with “International Gujarati,” which has managed to garner a modest 100k youtube views in two weeks! My friend Hardik from DesiHipHop.com sent me this press release and video link…after watching it, I am positive that Desi (Indian) Hip Hop is going to break at some point here in the West. We are going to bring you more of the international music stars in the near future…Enjoy!
“International Gujarati”, India’s answer to Gangnam Style, comes from a Desi HipHop artist or shall we say Gujarati HipHop artist who goes by the name of iQ. His fans affectionately refer to him as Gujjubhai, literally translating to elder brother from the state of Gujarat. Gujjubhai plays the character of a humorous Gujarati Robin Hood – a Sarkar type man of the people, who is proud to be Gujarati. Gujaraties are known for certain things, like their food, their celebration of life, leadership in business & of course politics which are all integral elements of this song. Check out “International Gujarati”
We’re seeing a revolution in Gujarat unfold before our very eyes, from Bollywood movies like “Kai Po Che” to Political leaders like Narendra Modi and now Music like “International Gujarati”. Filmed in Paris, Las Vegas, San Francisco and Gujarati – “International Gujarati” takes us through day in the life of Gujjubhai – flowing with swag, references to BJP, freeing hostages and eating Jalebies from a tiffin, this truly is the Gangnam Style of Gujarat!
iQ aka Gujjubhai teams up with Executive Producer Sanjoy Deb, Music Producer Haji Springer and Video by Kunal Agarwal Productions to follow up on the success of his 2012 video “Gujubhai“. “International Gujarati” will have you ordering some EDM with HipHop and twist of Gujju with your next Gujarati thali dinner. Watch as Gujjubhai travels the globe, from Paris to Las Vegas to San Francisco to India with nothing but his bodyguards and beloved tiffin entertaining audiences of all ages. Swag, Politics, Humor, Jalebies – what more does a Gujarati need to survive? A refreshing video that you’ll either absolutely love to hate or hate to love – but we guarantee that you’ll laugh at least once and watch twice! Buy it on iTunes today.
- Psy’s ‘Gentleman’ aims to be a viral ‘Gangnam Style’ follow-up (worldallaround.wordpress.com)
- Modi, the man and the message (thehindu.com)
- RedFM 93.5 to co-host and air ‘Queen’s Kitty’ radio bites (blackchillibcc.wordpress.com)
- Jai Hind Gujarati Epaper (dailyepaper.wordpress.com)
- Will Lightning Strike Twice For South Korea’s Psy? (npr.org)