Posts Tagged ‘Media’

The Hype Magazine 10th Anniversary Celebration begins September 14 2012

Posted: August 14, 2012 by jdobypr in Events, Media, Music, News
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The Hype Magazine 10th Anniversary Kick-off celebration begins with Webbie!

America’s number 1 digital magazine and online entertainment portal The Hype Magazine,will celebrate its 10-year anniversary event in Muncie, IN September 14-16, 2012.  The Hype Magazine, which publishes print and online issues, will use the event to begin a new era for the outlet.  For the last several years, the magazine has published limited edition print issues quarterly and monthly in the online format.  Growth of online subscribers and increased retail circulation spurred the return to monthly print editions.  The online version of the magazine is identical to the print version.

“The 10-year anniversary is significant because we have history.  The Magazine has gone through changes and we have made it through the first 10 years, this is the time where you start to build respect amongst your peers and doors start to open, which they have.” says The Hype Magazine CEO and Publisher Jameelah “Just Jay” Wilkerson.    “The reason I took this to Muncie is because that’s where I am from and sometimes, people forget where they are from and I definitely know I’m from small country town.”

The Hype Magazine Pre Anniversary Kick-Off begins in Indianapolis, Indiana with a live concert by Trill Entertainment’s Lil Webbie on September 9th at Don Victors.

10th Anniversary Event Highlights (Muncie, Indiana)

  • Thursday September 13 – The Hype Magazine hosts the first date for the “Name Ur Price” Tour with BET 106th & Park Freestyle Champion Bigg JIgg 
  • Friday September 14 – Official Welcome to The Hype 10 Year Anniversary
  •  Saturday September 15 – All day event in McCulloch Park – Stage Hosted By: Global Music Mixx
  • Sunday September 16 – Dj Roc of the Midwest Record Pool will host Sunday Night’s Showcase at Doc’s Music Hall

Besides being a media outlet, The Hype Magazine has made an impact as media sponsor for industry events such as the Global Mixx conference in Chicago as well as several other worldwide environmental issues.  The brand has also expanded its ventures into artist management and currently, Wilkerson manages former BET 106 & Park “Freestyle Friday” 4-time champion Bigg Jigg.

About The H.Y.P.E. Magazine

Established in 2002, The H.Y.P.E. Magazine is headquartered in Indianapolis, Indiana. H.Y.P.E. stands for “How You Perceive Everything.”  It is designed to provide its patrons with relevant entertainment, music news, eye-catching consumer ads, and music reviews of their favorite established entertainers, while spotlighting independent artists seeking to gain greater exposure.  This magazine reaches a unique group of consumers who view The H.Y.P.E. Magazine as their source for music, new trends, new products, services, entertainment, events and topics relevant to their daily lives; both personal and professional.  The H.Y.P.E. Magazine’s mission is to tap into new technologies and digital media innovations to support the continued growth of the brand.

The H.Y.P.E. Magazine operates as a web portal with limited edition print issues, a monthly mixtape magazine.  We have developed a strong online presence over the years with the help of monthly digital issues.  The H.Y.P.E. Magazine provides digital content that is delivered electronically and is able to reach international markets; at the same time, the brand supports preservation of the environment with a revolutionary eco-friendly distribution method called Digeprint.  These factors make it the #1 digital magazine in the world.

For more information on The H.Y.P.E. Magazine, visit http://TheHypeMagazine.com

Corporate Contact:  Jameelah “Just Jay” Wilkerson justjay@gethypeonline.com

Media Contact:  Jerry Doby jerrydoby@gethypeonline.com

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Public Relations campaigns on a nearly zero budget! pt.1

Posted: May 24, 2012 by jdobypr in Learning, Music101
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All our press releases

All our press releases (Photo credit: Christopher S. Penn)

The original title for this was “Low budget publicity for musicians” and I have been meaning to write an updated piece which “leapfrogged” the original to bring it out of the now dark ages of publicity and as my readers know, I am taking my Music Business degree program at Full Sail University,  SOOO I get these assignments which just so happen to give me an opportunity to use my articles as class work…I almost feel it is cheating because, I happen to actually work in the music business and write these articles anyway.

This post ala class assignment is the first in a multi-part series hopefully providing some insight and direction to bands/labels that simply can’t afford to hire a publicist but also can’t afford to NOT have publicity!  It is going to be a pretty cut and dried layout to avoid confusing anyone…here we go!

Step One: Press Kit…include Bio, photo, contact sheet or business card, promo music and discography, an EPK which contains digital versions of these items may be used as well and actually has become the industry standard.

Step Two: Determine the region/market you are going to attack; stay focused and realistic, working on several key areas at a time and expanding from that. Think about the pebble in the pond, throw the pebble in the water and it creates a small splash locally but the effects are ever expanding circles covering more area over time. There is nothing worse than working too much area at one time and running out of materials to service the markets you have approached. Often, you only get one shot at getting the outlet’s attention.

Step three: Create an electronic version of your press kit…services such as Sonicbids.com or Reverbnation.com allow the artists to create a band page with photo, bio, music and lyric sheets. You will be given a unique band url which you can use to direct bookers/promoters to review your music for consideration to be added to a show/tour/project. Other sites you may use are Musicxray.com and indiecharts.com.

Step 4: The announcement press release…you have a new single/album and you want people to know about it, you may already have a fan database which is great but you also want the music media to review your project as well. Your press release should be creatively written but contain the basic elements of any informational copy, i.e., who; what; when; where; why and of course a great tagline. The tagline is equivelent to the subject line of a business letter. The tagline makes the reader go to paragraph one, instead of deleting the message! Free resources for distributing press releases include mi2n.com (part of the Music Dish Network); PRlog.com and many many more.

Step five: After deciding which markets you are approaching, creating your hard copy press kit/EPK, writing and submitting your general press release, it is time to work the specific markets you have chosen…this means research. You will need to find outlets specific to the market which have an online presence, newsletter, college radio, indie radio, internet radio, etc. From your research results, you will create a database of relevant outlets for each market. You will send initial contact queries in preparation of providing hardcopy/epk materials for their review. Make certain your pitch letter touches on key points from your Bio, as this will engrain your information in the reviewer’s mind when you follow up with your actual materials. Also, as different outlets have specific submission guidelines, ensure that these are followed to the letter.

To be continued…SOON

If you don’t see the update to this article, you can be sure my fellow publicists have incapacitated me!!!

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Industry Tips and Advice: The Real Reason Why SOPA Didn’t Pass Marketing | GET IT DONE BLOG

Posted: January 25, 2012 by jdobypr in Media, Music, News, Radio
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Industry Tips and Advice: The Real Reason Why SOPA Didn’t Pass Marketing | GET IT DONE BLOG.

By Simon Tam
I’d like to believe that the two recent controversial bills, SOPA and PIPA, were stopped because they were poorly written but the real reason had to do with the power of messaging and branding.

Let’s face it: bad laws are passed everyday. In 2009-2010, Congress passed 8,970 bills alone. Most of the time, things go by unnoticed. SOPA and PIPA had great intentions (even praised by their strongest opponents) to deter piracy but their problem had to do with messaging. Both bills had been making steady progress for months with bi-partisan support and hardly any opposition. However, during the last several weeks, things exploded online when major Internet companies such as Google, Wikipedia, and Facebook got involved. A lot of things were said about the bill that weren’t true…but by then, it didn’t matter. People were buying the new story: SOPA and PIPA would “break the Internet.” (read more…)

Retrieved from: http://getitdoneblog.net/2012/01/25/industry-tips-and-advice-the-real-reason-why-sopa-didnt-pass-marketing/ (January 25, 2012)

Clear Channel Radio Rebranded As Clear Channel Media And Entertainment | AllAccess.com

Posted: January 13, 2012 by jdobypr in DJs, Hip Hop, Internet Radio, Media, Music, News, Radio
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ClearChannel Media+Entertainment

Clear Channel Radio Rebranded As Clear Channel Media And Entertainment | AllAccess.com.

CLEAR CHANNEL RADIO has changed its name to CLEAR CHANNEL MEDIA AND ENTERTAINMENT to “better reflect the evolution of its business.”

The company said the core of CLEAR CHANNEL’s business will remain its more than 850 radio stations, but the new brand more clearly signals its successful expansion into new areas. CLEAR CHANNEL MEDIA AND ENTERTAINMENT “delivers music, news, talk, sports and other content to diverse audiences across multiple platforms, including: broadcast stations; online, via iHEARTRADIO and on its stations’ hundreds of websites; HD digital radio channels; satellite; smartphones; iPADS and other tablets; in-vehicle entertainment and navigation systems; and via live events.”

“Over the last few years, I’ve watched as CLEAR CHANNEL RADIO has pushed beyond the traditional boundaries of radio to reach more Americans every month than any other media company through an unmatched combination of broadcast, satellite, online and mobile assets,” said CEO BOB PITTMAN. “Under JOHN HOGAN’s continued strong leadership, the new CLEAR CHANNEL MEDIA AND ENTERTAINMENT brand underscores that we are taking our brands and content wherever our listeners expect to find it. And, in the future, as new places emerge where people want to access our powerful brands and content, we’ll be there, too.”

“Radio is both our history and the foundation upon which we will grow our company moving forward. That will not change,” said CLEAR CHANNEL MEDIA AND ENTERTAINMENT CEO JOHN HOGAN. “CLEAR CHANNEL MEDIA AND ENTERTAINMENT represents our evolution as we prove our relationship with our listeners is so much more than just our transmitters and towers. We will continue to serve our increasingly diverse audiences and local communities with the best content — music, news, emergency information, and public service — wherever they expect it, while supporting advertisers, strategic partners, music labels and artists with creative, multi-platform marketing opportunities that reach, activate and engage target audiences like no one else.”

The new CLEAR CHANNEL MEDIA AND ENTERTAINMENT brand is designed to cover the wide range of services that it provides to the radio, media, online, mobile and music industries through its other divisions, including:

– PREMIERE RADIO NETWORKS, the content creation and distribution company serving close to 5,000 stations with programming like RYAN SEACREST, RUSH LIMBAUGH, DELILAH and more than 70 other brands and products;

– TOTAL TRAFFIC NETWORK, the programming and technology service that delivers broadcast traffic reports and real-time traffic data to vehicles via in-car and portable navigation systems, broadcast media, wireless and Internet-based services to thousands of CLEAR CHANNEL and non-CLEAR CHANNEL radio and television stations across AMERICA;

– THE KATZ MEDIA GROUP, providing media sales representation firm in the U.S. for radio and television stations; and

– RCS, which provides scheduling and broadcast software for radio, Internet and television stations in addition to research that aids the media and music businesses.

Retrieved from: http://www.allaccess.com/net-news/archive/story/101032/clear-channel-radio-rebranded-as-clear-channel-med?ref=mail_news

Industry Tips and Advice: Effective Music Advertising « GET IT DONE BLOG

Posted: January 6, 2012 by jdobypr in Media, mixtape, Music101, News, Radio
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Get It Done, Ent.

When it comes to music and advertising, there’s no such thing as a one-size-fits-all solution.  What works for some artists will not work for others, and vice versa.  However here’s one thing I can tell you for sure: too many artists are using advertising as a blunt force weapon.  Simply dropping a picture of yourself, your band, or your album art into an ad unit and then indiscriminately campaigning nationwide for clicks will rarely generate theadvertising ROI you need to justify spending on another campaign. (read more…)

via Industry Tips and Advice: Effective Music Advertising « GET IT DONE BLOG.

How A Major Label Markets Emerging Artist In Today’s Industry

Posted: November 1, 2011 by jdobypr in Hip Hop, Media, mixtape, Music, Music101, News, Radio
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Major Record Labels

How A Major Label Markets Emerging Artist In Today’s Industry.

By Minh D. Chau

Recently, ASCAP’s Daily Brief included an article by David F. Carr entitled, “How Warner Music Turns Social Media Fans Into Customers”.  I thought there was one paragraph in there that was extremely insightful that some readers may not have caught. It needed to be expounded upon. If you’ve always wondered how a major label goes about building a fanbase for a new artist – as far as their overarching philosophy on it – there it was!

The statement came from Eric Snowden, VP of Digital Creative and Technology at Atlantic Records (Warner Music). Here’s the paragraph:

The promotional strategy is also different for new artists than for established ones, Snowden said. “At the beginning of an artist’s career, we want to keep the barrier to entry very low,” he said, and that may mean publishing more free content and sharing it more widely. As an artist becomes more popular, “we ask a little bit more from fans and try to drive them to our own wholly owned properties more.”

For some reading this, it’s a “duh” kind-of-thing. But, I thought there are those out there for whom understanding this will help them become more clear in how to market their music. So the major label’s approach is two-fold:

  1. When you’re unknown, make it easy for people to engage (content is free, content is everywhere).
  2. When you become more popular, you can ask for more from people (content is paid, content is exclusive). (read more…)
Retrieved from: http://pluginin.wordpress.com/2011/11/01/how-a-major-label-markets-emerging-artist-in-todays-industry/#comment-263 (November 1, 2011)
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