Posts Tagged ‘Media’

The original title for this was “Low budget publicity for musicians” and I have been meaning to write an updated piece which “leapfrogged” the original to bring it out of the now dark ages of publicity and as my readers know, I am taking my Music Business degree program at Full Sail University,  SOOO I [...]

Industry Tips and Advice: The Real Reason Why SOPA Didn’t Pass Marketing | GET IT DONE BLOG. By Simon Tam I’d like to believe that the two recent controversial bills, SOPA and PIPA, were stopped because they were poorly written but the real reason had to do with the power of messaging and branding. Let’s [...]

Clear Channel Radio Rebranded As Clear Channel Media And Entertainment | AllAccess.com. CLEAR CHANNEL RADIO has changed its name to CLEAR CHANNEL MEDIA AND ENTERTAINMENT to “better reflect the evolution of its business.” The company said the core of CLEAR CHANNEL’s business will remain its more than 850 radio stations, but the new brand more [...]

When it comes to music and advertising, there’s no such thing as a one-size-fits-all solution.  What works for some artists will not work for others, and vice versa.  However here’s one thing I can tell you for sure: too many artists are using advertising as a blunt force weapon.  Simply dropping a picture of yourself, [...]

How A Major Label Markets Emerging Artist In Today’s Industry. By Minh D. Chau Recently, ASCAP’s Daily Brief included an article by David F. Carr entitled, “How Warner Music Turns Social Media Fans Into Customers”.  I thought there was one paragraph in there that was extremely insightful that some readers may not have caught. It needed [...]