Posts Tagged ‘Radio’

The Hype Magazine Interviews HeadKrack | The Hype Magazine 24/7 News

Background

HeadKrack is an American media personality, actor and hip-hop performer. He is currently a co-host on the nationally syndicated Rickey Smiley Morning Show that is featured in over 60 markets. The New York, Bronx native has had an exceptional radio career which initially began with his #1 rated night time slot at 97.9 FM The Beat in Dallas along side Keynote and Supa K. ”KRACK” also has an extensive resume as a hip-hop performer having already completed tours with Wyclef Jean (Fugees), the Vans Warped Tour, his own American B-Boys in London Tour and a long list of high profile concerts and events. In 2010 Headkrack plowed through all competition to win Atlanta’s 2010 RedBull Emcee Battle.

The Hype Magazine got some time with the rising star and he’s truly an interesting person to get to know!

Who is HeadKrack, and where are you from?

I am music lover, movie fanatic, and food and connoisseur who hails from The Bronx, New York (with pit stops in Dallas and Atlanta)

How did you discover your musical talent?

Honestly, I’ve always been somewhat of a ham, a shy ham. My parents friends would come over and I would re-enact the Thriller choreography for them while they partied and played cards. I later became a great beat boxer (by my standards). Once I lost my 2 front teeth my reign was over and I tried rhyming. Come to find out, I was way better at that.

Who have been your greatest inspirations musically and why?

I’ve been inspired most by Michael Jackson, Run DMC, LL Cool J, Slick Rick, Nas, and Biggie. If you ask me the same question tomorrow I may say a whole different set of names. These cats all ushered me through a period in my life where I didn’t have my voice. Their creativity spoke volumes and each of these artist pushed music forward in some way or another.

What do you feel you offer the music industry that we don’t already have in other performers?

I feel that my story is unique and that people can identify with my honesty. I am such a flawed individual in many ways. I have every excuse to be a statistic but I beat every odd and continually push my self to do everything I’ve been programmed to believe I can’t. I’m here to inspire feelings. I want you to either love me or hate me with everything you got.

Have you encountered any problems in getting to this point in your career?

I wouldn’t say I’ve had problems but I will say that some of the places I’ve lived kinda forced me to take the long way. When I lived in Dallas, being so NY and so hip hop was the equivalent of speaking Mandarin in Switzerland. I wasn’t making music for the city, I was making the music that I believed in. With that being said, I may have missed a lot of money by not conforming and making the product I believe in but I’ve never been solely motivated by money. I’ve been motivated by the challenge of converting people who don’t get it to believers.

via The Hype Magazine Interviews HeadKrack | The Hype Magazine 24/7 News.

About these ads

Those of us old enough to remember the somewhat-cool-but-mostly-annoying boomboxes that were carries on streets, across playgrounds, and on public transportation during the 80s can experience the portable music machines all over again in the form of the Boompack by givingshape. It’s a ghetto blaster for a new generation that has grown up more secluded (and polite) with their musical enjoyment through smaller devices with earbuds.

Bigger is better with the Boompack as it boasts 8 speakers, 100 watt sound power, and 32Gb of internal memory, plenty to store as many Beastie Boys or Def Leopard tracks as one might hope to share. Armed with shoulder straps and shielded inside a water- and impact-resistant composite case, the party can go anywhere the owner goes while still delivering the sounds to everyone within earshot.

via 80s boomboxes return with elegant, portable design | Techi.com.

 

Airtalent: Building Your Radio Community, From Local To Global, At The Worldwide Radio ….

The climax of this year’s WORLDWIDE RADIO SUMMIT 2012, APRIL 27-28 at the W HOTEL, brought to you by ALL ACCESS and A&R WORLDWIDE, is “Air Talent – Building Your Radio Community – From Local To Global” and it will be a session to be remembered!

These days personalities are not as prevalent on the dial, online or via other broadcast methods. Luckily, some personalities do exist and flourish via radio and a myriad of other platforms. They are the voice that guides and influences the tastes of millions locally, nationally and in some cases internationally.

We bring together some of the most influential radio personalities in modern day pop culture, along with talent agents as they showcase how to captivate audiences and influence the marketplace. What is a great radio personality these days? Find out at what should be a very insightful and extremely entertaining panel from some of the world’s top radio talent.

The WORLDWIDE RADIO SUMMIT is proud to bring you some true superstars of the airwaves, who will take the stage, tell stories, and leave you banging your chairs for more!

What: “Air Talent – Building Your Radio Community – From Local To Global”
When: 4:45p, SATURDAY, APRIL 28th, WORLDWIDE RADIO SUMMIT, W HOTEL, HOLLYWOOD

Session Members:

LARRY KING, Legendary Broadcaster: LARRY KING got his first break as a DJ in MIAMI and soon became a popular fixture of the SOUTH FLORIDA radio scene. In 1960, he debuted his first program on MIAMI television. Throughout the ’60s and early ’70s he built up his local following, adding a newspaper column to his radio and television chores. After some setbacks he rebounded in 1978 with “THE LARRY KING SHOW,” the first nationwide call-in radio show.

In 2007 LARRY celebrated his 50th year in broadcasting. He has conducted more than 30,000 interviews, his weekly column in USA TODAY is read all over the U.S., and his daily radio and television shows have been seen and heard by millions around the world. His 25-year run as host of LARRY KING LIVE, the first international live phone-in television program which debuted on the fledgling CABLE NEWS NETWORK in 1985, has been the longest tenure of any broadcaster as host of the same program in the same time slot. In 2010 LARRY announced that he would retire from the program shortly after his 25th anniversary broadcast.

PEREZ HILTON, President, PerezHilton.com, Host, RADIO PEREZ on CUMULUS MEDIA NETWORKS: PEREZ HILTON is the Internet’s most notorious gossip columnist. He resides in HOLLYWOOD with his precious mini-Goldendoodle, TEDDY HILTON. The LA TIMES calls PEREZ, “like US Weekly, the Star, the Enquirer and Life & Style all rolled into one sweet yet snarky, sagacious yet salacious gay man.” PEREZ was named the #1 Web Celeb for 2007, 2008, and 2009 by FORBES MAGAZINE.

PEREZ is the author of two best selling books, Red Carpet Suicide and True Bloggywood Stories. PEREZ operates PerezHilton.com, TeddyHilton.com, FitPerez.com,, CocoPerez.com, and continuing his positive influence PEREZ launched a family focused website, Perezitos.com.

BIG BOY, Mornings, KPWR/LOS ANGELES: Since leaving THE PHARCYDE where he was a bodyguard and joining POWER 106, as part of the BAKA BOYZ morning show, BIG BOY and the LOS ANGELES radio market fell in love with each other. He first went solo at night at POWER 106, then afternoons and finally mornings. Originally named for his size, BIG BOY had surgery that lead to a stunning weight loss of over 250 pounds. In addition, BIG BOY is self-syndicated across 20 markets. BIG BOY has had numerous roles in movies, ADAM SANDLER’s The Longest Yard, Charlie’s Angels 2, and co-starred in Deuce Bigelow: Male Gigolo. BIG BOY has recently been featured on several reality shows — Flavor Of Love, Keeping Up With The Kardashians, and HBO’s Entourage. BIG BOY is a multiple Marconi Award winner and has won multiple Radio Music Awards too.

JOHN GARABEDIAN, Host, OPEN HOUSE PARTY: For decades, JOHN GARABEDIAN has hosted the nationally syndicated OPEN HOUSE PARTY heard live on 126 major market Pop radio stations. It was the first live national program ever aired in the format.  He has founded and operated SUPERADIO NETWORK, a cable television network (XY.tv), and both radio and television stations in the BOSTON market where he began his radio career as a local personality and program director.

LOU BRUTUS, Host, HARD DRIVE on UNITED STATIONS: LOU BRUTUS, self-proclaimed as Radio’s Last Hope, King Of All Mediocre and Rock Radio Rabble Rouser has been one of the most acclaimed radio hosts of the last two decades. Through his sixteen plus years of national syndication and successful work in CHICAGO, BOSTON, PHILADELPHIA, WASHINGTON DC and PROVIDENCE he is an instantly recognized voice to radio listeners across the U.S.

His deep knowledge of music has made him a favorite of artists as diverse as METALLICA, DISTURBED, REBA McENTIRE, THEORY OF A DEADMAN, SMASHING PUMPKINS, RUSH, TOOL, WYNONNA, SLIPKNOT, A PERFECT CIRCLE, KISS, RANCID, SALIVA, S.T.P., STONE SOUR, FLEETWOOD MAC, THE RAMONES and 3 DOORS DOWN. BRUTUS is currently working on three different books. He works around the clock seven days a week, apparently needing very little sleep.

ORLANDO, Mornings, PD WLLD/TAMPA: ORLANDO has been leading this top-rated station since it’s launch in 1998, he’s one of the best known PD/morning men in AMERICA. In addition to being influential in the careers of PLIES, MIMS, DJ KHALED, T-PAIN, and JOJO. And when devastation hit HAITI, ORLANDO joined the CBS NEWS assignment and was there broadcasting to 46 affiliates. In AUGUST, 2010, ORLANDO became a new face, on CNN HEADLINE NEWS, as a correspondent for PRIME NEWS and SHOWBIZ TONIGHT. The father of two daughters, who he refers to as his ‘mini-she’s’ ORLANDO is fully driven by JACK BENNY’s mantra, ‘I don’t care who gets the laugh, as long as they get it on the JACK BENNY SHOW.’

PRESTON & STEVE, Mornings, WMMR/PHILADELPHIA: Since it’s inception in 1998, THE PRESTON & STEVE SHOW show has grown from a 3-person program into a morning show machine that dominates the PHILADELPHIA area. PRESTON & STEVE began their journey at the now defunct Y100 before making the move to WMMR in 2005. It was then that they finalized the current show lineup: host PRESTON ELLIOT, the relatable “everyman” with the soul of a rock star; co-host and comedian STEVE MORRISON, whose quick delivery and alarmingly accurate celebrity impressions never cease; Executive producer CASEY “CASEYBOY” FOSTER; news/traffic/sports personality KATHY ROMANO; Associate Producer NICK McILWAIN; and Assistant Producer MARISA MAGNATTA round out the show!

ERIC WEISS, President, THE WEISS AGENCY: As the owner of THE WEISS AGENCY, ERIC and his staff provides a broad range of services to on-air talent, program producers, management and advertisers in the broadcast industry. With offices in LOS ANGELES and NEW YORK, THE WEISS AGENCY specializes in representing a multitude of award-winning local and nationally syndicated radio personalities and program producers. WEISS has served as Vice Chairman of PREMIERE NETWORKS, was Chairman, CEO and a principal shareholder in AME, Inc, (creator of AFTER MIDNITE WITH BLAIR GARNER). He has served as an EVP at WESTWOOD ONE, and began his career as an attorney for MUTUAL BROADCASTING SYSTEM.

GLENN GOLDSTEIN, President, GOLDSTEIN MANAGEMENT GROUP: Based in LOS ANGELES, GOLDSTEIN MANAGEMENT GROUP and has been representing air talent and guiding careers for over 30 years such as PRESTON & STEVE (WMMR/PHILLY), AJ IN THE MORNING (KMYI/SAN DIEGO), RICO (KYLD/SAN FRANCISCO), JAY TOWERS (FRESH/DETROIT), GEENA THE LATINA (KHTS/SAN DIEGO) and DR. JENN (SIRIUS XM). GLENN was also former Executive Director/Counsel of AFTRA-SAG in PHILADELPHIA.

Moderated By:

ANDREW PHILLIPS, ABC RADIO/DARWIN, AUSTRALIA Group PD : One of the funnier blokes from “down under,” in addition to programming, ANDREW PHILLIPS also does mornings on ABC MID WEST and WHEATBELT. At our first WORLDWIDE RADIO SUMMIT, he was a kick-ass moderator of the AIR TALENT session … and this year he’s back participating in the “AIR TALENT – BUILDING YOUR RADIO COMMUNITY – FROM LOCAL TO GLOBAL” as our moderator again. ANDREW has lots to say — and he’ll make damn sure you are listening.

Party Time At World Wide Radio Summit

We’re throwing a Welcome Party for the WORLDWIDE RADIO SUMMIT 2012 at the HARD ROCK CAFE, 6801 Hollywood Blvd, in HOLLYWOOD on THURSDAY, APRIL 26th from 7:30 to 10:30p for paid registrants of the WORLDWIDE RADIO SUMMIT 2012.

There will delicious food, refreshing adult beverages, and some great entertainment and great networking between the global radio and music communities — we’ll tell you more about that, soon!

So when you make your travel plans for WORLDWIDE RADIO SUMMIT 2012, please plan to arrive early enough for our Welcome Party at the HARD ROCK CAFE, in HOLLYWOOD on THURSDAY, APRIL 26th. Just bring your paid registration receipt to get in, or we’ll check your name off at the door on our list of registered delegates!

Transportation will be available, or take a short half mile stroll up Hollywood Blvd to attend.

Vote For Your Peers To Receive Industry Awards

It’s time to vote for the best of the best — the folks you nominated to win WORLDWIDE RADIO SUMMIT 2012 Industry Awards in 33 categories! Click here to vote!

Lock In Your Plans To Attend WWRS 2012

THE WORLDWIDE RADIO SUMMIT offers two and half days of activity. Two full days of cutting edge sessions — not the same old stuff. Two breakfasts, two lunches, three cocktail parties, and three nights of entertainment featuring some of the hottest new bands from the US and around the world.

WORLDWIDE RADIO SUMMIT 2012 Registration is only $375. To register and find out about a 15% discount for company/station groups of five or more, click here.

Then click here to register and lock in a hotel room at the W HOTEL, in HOLLYWOOD, at the discount rate. Hurry, rooms are going very fast.

See you at the WORLDWIDE RADIO SUMMIT 2012, APRIL 27th-28th at THE W HOTEL in HOLLYWOOD! And, make your Industry Award Votes, now!

 

Idiot #1

Another Station Drops Rush Limbaugh As Furor Continues | AllAccess.com.

VOX COMMUNICATIONS GROUP Talk WBEC-A/PITTSFIELD, MA is the second station to drop RUSH LIMBAUGH in the wake of the PREMIERE NETWORKS’ controversy over comments about student activist SANDRA FLUKE.

The BERKSHIRE EAGLE reports that GM PETER BARRY said, “Certainly his comments were outrageous. There’s no reason to resort to derogatory comments.”  The station is using FOX SPORTS RADIO while deciding on another show for the time slot.  The show can still be heard in the area on CLEAR CHANNEL Talk WGY-A/ALBANY-SCHENECTADY and fringe reception of CBS RADIO Talk WTIC-A/HARTFORD and CUMULUS Talk WABC-A/NEW YORK.

Meanwhile, additional advertisers joined the exodus from LIMBAUGH’s show over the comments, with JOHN DEERE and HEART AND BODY EXTRACT joining QUICKEN LOANS, CITRIX (GOTOMYPC), SLEEP NUMBER, PROFLOWERS.COM, CARBONITE, AOL, LEGAL ZOOM, TAX RESOLUTION SERVICES, BONOBOS, SEARS and KMART (which said that it never purchased ads on the show and any spots that did air were not intentional), and ALLSTATE in pulling ads from the show.  However, with Super TUESDAY arriving, the show picked up some additional advertising from the WINNING OUR FUTURE Super PAC, which supports NEWT GINGRICH.

But LIMBAUGH did not pick up much backing from the Republican presidential candidates or other politicians on the right.  Sen. JOHN MCCAIN (R-AZ) called LIMBAUGH’s comments “unacceptable,” while candidate MITT ROMNEY said the comments were “not the language I would have used,” RON PAUL questioning LIMBAUGH’s sincerity, and both RICK SANTORUM and GINGRICH dismissing LIMBAUGH, SANTORUM calling him an “entertainer” and GINGRICH saying LIMBAUGH was “right to apologize” and saying that treating LIMBAUGH as a leader of the REPUBLICAN PARTY is “silly.”

Gabriel, St. Louis disc jockey 1967

Image by bunky's pickle via Flickr

By Funkworm

Hip hop artist Rhymefest wrote a thought provoking article at DJ Booth.net posing the question about who is more responsible for breaking records currently; bloggers or DJ’s? This has become increasingly frustrating for artists who find out that a lot of club DJ’s only want to play what’s hot on the streets and a terrestrial radio push demands that you have “mucho deniro”. So you’re stuck in a fucked up “chicken or the egg” scenario. They won’t play you if you’re not hot, but you can’t get hot if they don’t play you. (read more…)

Why Kanye West Endured One of the Biggest Grammy Snubs in History | Suite101.com.

With the exclusion of West’s ‘My Beautiful Dark Twisted Fantasy’ as a nominee for Album of the Year, the 2012 Grammys loses credibility.

The Grammys committee, more so than any other top flight awards organization, seem to ruffle the feathers of many “experts” on an annual basis. Incompetent as they may seem to some viewers, there are times that they get things exactly right, like Arcade Fire’s surprise win at the 2011 ceremony. Unfortunately, with the exclusion of Kanye West’s My Beautiful Dark Twisted Fantasy – or MBDTF for short – as a nominee for Album of the Year, the 2012 show will be lacking that unbiased credibility that we’d expect from the National Academy of Recording Arts and Sciences.



Read more at Suite101: Why Kanye West Endured One of the Biggest Grammy Snubs in History | Suite101.com http://chumachukwu.suite101.com/why-kanye-west-endured-one-of-the-biggest-grammy-snubs-in-history-a401305#ixzz1kJ4k4Kh1

Radio is the Key

Bookcover

Atlanta, GA (BlackNews.com) — A new book entitled Sex Time And Radio Vol. 3: The Cult of Personality has been released as part of a 5 volume, 4 book series about life in urban radio during the 1990s & 2000s. The author of the series is Marcus Chapman; a music historian and on-air personality known as “MC Marcus Chapman” who worked at WGCI-FM in Chicago, KKDA-FM in Dallas, WTLC-FM in Indianapolis, and was heard on WVEE-FM in Atlanta. Chapman also came close to making stops at stations in New York, Los Angeles, Miami, Philadelphia, Washington DC, and North Carolina.

While the entire Sex Time And Radio book series lets the reader experience the lifestyle of an on-air personality first-hand, Vol. 3: The Cult of Personality deals with life inside professional radio from 1995 to 1999; most notably inside Chicago radio station WGCI. Not only was WGCI Chicago’s #1 station at that time, it was also considered by many industry insiders to be the top urban station in America during that era. The station’s air staff produced nationally known alumni like Tom Joyner, Steve Harvey, Doug Banks, and current BET voiceover talent Rick Party. Author Marcus Chapman was WGCI’s youngest employee in this era, and he gives the reader an All-Access VIP Pass through this journey raw and uncut.

This book contains encounters with celebrities like R Kelly, Aaliyah, Dr. Dre, Michael Jordan, James Brown, Erykah Badu, OutKast, Ice Cube, Tyrese, En Vogue, LisaRaye, Lisa “Left Eye” Lopes, and many more. It also contains info on how professional radio stations schedule their music; how comedians like Steve Harvey originally started in urban radio; how music industry policies affected record store sales and Billboard charts in the ‘90s; how clubs impacted the lives of on-air talents & their listeners; plus the challenges, frustrations & triumphs during the author’s own rise from studio assistant to on-air radio stardom. The book also delves into the deeper psychological reasons and life experiences that affect the sex drives of males in the spotlight. Chapman describes Sex Time And Radio Vol. 3: The Cult of Personality as “a must read for any mature adult who turned on a radio from the ‘90s until now” and says that it contains “valuable lessons for anyone who ever wanted to be more than what others expected them to be.”

Here’s a brief excerpt:

“With Doug Banks leaving the station, and Tom Joyner’s national show scheduled to move over to competitor V103 in January, there was a sense of uncertainty in the WGCI offices in late ’95. Members of the sales staff seemed particularly worried since much of the station’s revenue had been built from the popularity of the ‘Turntable Brothers’ Banks & Joyner. The station now had to continue without their two marquee names, and an entirely new lineup had to be built for GCI. If things had gone as planned, 1996 would’ve simply been another successful year for the station. Instead, a chain of events took place in the fall of ‘95 that would change not only WGCI, but eventually all urban and urban AC stations around the country, as well as on-air talents and listeners in not-so-positive ways.”

Chapter titles in the book include:

The 20 Dollar Challenge; The Name Game; Telephone Luv; Meet You at the Party; A Shot at the Title; JB, Aaliyah, and the Dr. Dre/Tupac Battle From the Grave; The Afterset; The Rotation; Say My Name, Say My Name; Black Coffee; Goin’ Postal; Standing On the Outside; Break On Through to the Other Side!; Welcome to the Club; Livin’ Like a Rock Star (And the Legend of the 3rd Floor); Birthday Licks; Sexorcism; Balance; and Time For Me to Fly.

NOTE: The cover of Sex Time And Radio Vol. 3 is styled after the Ohio Players 1974 album Fire.

PRESS CONTACT: Interview bookings with author Marcus Chapman can be made directly at mcmarcuschapman@gmail.com For his Amazon bookstore, bio, radio library, You Tube clips, photos, Facebook & Twitter accounts, and more, go to www.MarcusChapman.com or www.SexTimeAndRadio.com

 

Related articles

Doby Communications, Inc.

By Glenn Peoples, Nashville

Pandora and Spotify Face Different Issues In Getting Music Rights
Let’s revisit this statement in 10 or 20 years: Streaming music services such as Pandora and Spotify are “not radio substitutes any more than your Walkman, CD collection or iPod ever was,” Lew Dickey, CEO, president and chairman of Cumulus Media, tells AdWeek. Instead, Dickey believes they are threats to CDs and downloads but not free local radio.

Dickey could be right. Only a time machine would help us know for sure. But I’m guessing people not in the traditional radio business would probably wager his statements prove to be wrong in a decade or two. Pandora is radio-like in many ways. It thinks like a radio company. It calls itself a radio company. And it is very open in its desire to displace traditional radio companies.

Actually, Dickey is probably half-right. The clues can be seen in the different ways copyright law treats webcasting like Pandora (the online parallel to radio) and on-demand services like Spotify (the online parallel to the CD collection or iPod). The Digital Performance Right Act of 1995 grants webcasters a compulsory license for the music they stream. That’s a lot like the way a radio station pays for its performances of music. In addition, limitations are placed on how webcasters stream songs. This makes webcasting similar to radio in its level of non-interactivity.

But the DRPA treats on-demand services differently because they have a greater potential to act as a substitute for purchases. So, unlike webcasters, on-demand services don’t get a compulsory license. Instead, they must negotiate with rights owners for use of their catalogs. As a result, it’s more costly to operate an on-demand service — because legislators believed there is a greater chance on-demand listening will cannibalize music purchases. Now, there is not yet evidence of cannibalization. But the law clearly shows people were expecting cannibalization back in 1995. ( AdWeek)

Read the full article at GetItDoneBlog.net

http://getitdoneblog.net/2012/01/16/article-is-internet-radio-a-substitute-for-radio/comment-page-1/#comment-2152 (January 17, 2012)

Music Licensing 101

Industry Tips & Advice: How Music Licensing Works by Marshall Brain Pt 7 « GET IT DONE BLOG.

Think music licensing is limited to t.v. and the film industry? Think again. The video game, Grand Theft Auto: Vice City for Playstation 2 and its soundtrack box set are filled with dozens of famous songs. There’s a wide range of artists — from Tesla to Tears for Fears, the Psychedelic Furs to Squeeze and Frankie Goes to Hollywood to Foreigner.

Other Licensing Scenarios

There are many other situations where you need a license to use music. Here are several examples:

  • You want to create a new song that usessamplesof other songs. Even if you are using just a few notes, you need to obtain licenses through an organization likeLicenseMusicNow.com. Otherwise, you will end up paying even more in penalties when the song is played in public.
  • You want to play music in your lobby,elevator, restrooms, etc. You either need to obtain performance licenses from ASCAP and BMI, or you need to contract with a company likeMuzak, which handles all the licensing for you.
  • You want to play music in your small restaurant. You have three choices. Technically, you can play theradio. But in that case your customers will be listening to all the commercials, which they may not appreciate. You can play tapes orCDs. In that case you need to file with ASCAP and BMI for blanket licenses. Or you can contract with a commercial music services firm likeMuzak.
  • You are making a yearbookDVDfor school, a wedding video, etc. and you want background music. You cannot legally use songs off a CD for these purposes. That forces you to look forproduction music— music produced by companies specifically for these applications. The simplest example of production music is the kind of music you get when you buysound effect files and music clips on a CD. A place likeMusic Boxoffers complete songs in many different styles. (read more…)

Retrieved from: http://getitdoneblog.net/2012/01/13/industry-tips-advice-how-music-licensing-works-by-marshall-brain-pt-7/ (14 Jan 2012)

Get It Done Ent., LLC

Industry Tips & Advice: How Music Licensing Works by Marshall Brain Pt 5 – Digg.

Commercials and Film

If you want to use a song in a TV or radio commercial, you need a Master Use license from the label (unless you are re-recording the performance) and a Synchronization license (TV) and/or aTranscription license (radio) from the publisher.

According to the book “All you need to know about the music business” by Donald Passman, “The fees for synchronization licenses are really all over the board, and they vary with the usage and the importance of the song.” For example, Passman’s book mentions some fee ranges:

  • Low-end TV usage (e.g. — music is playing from a jukebox in a scene, but no one in the scene is paying any attention to the music) — free (for exposure) to $2,000 for a 5-year license. In a film, the fee would be $10,000 in perpetuity.
  • A more popular song is worth more, perhaps $3,000 for TV and $25,000 for film.
  • A song used as the theme song for a film might get $50,000 to $75,000.
  • Commercials fetch even more money: “a song can command anywhere from $25,000 to $500,000 plus per year. The typical range for a well-known song is $75,000 to $200,000 for a one year national usage in the United States, on television and radio.” (read more…)