Mighty Mos announces a new fragrance, the Hip Hop Chess Federation enlists Asheru and Ralek Gracie, and Slacktory compiles a “Rapper Spelling Bee.”
From liquor to sneakers to high tech gadgets, Hip Hop artists have becomes veritable masters of the endorsement game. Now, one unlikely emcee - Yasiin Bey, b/k/a Mos Def – has thrown his hat into the market with a new men’s fragrance Harun No. 7. (read more…)

