Posts Tagged ‘Recording Academy’

Grammy In The Schools Career Day

Grammy In The Schools Career Day (Photo credit: gingerbydesign)

 

Prestigious GRAMMY® Week Event Highlights GRAMMY Foundation’s Ongoing Work To Safeguard Music’s History

 

WHO:
The GRAMMY Foundation® will host “Play It Forward: A Celebration Of Music’s Evolution And Influencers” — the 15th Annual GRAMMY Foundation Music Preservation Project — featuring live musical performances and archival footage from its preservation archives. Performers include GRAMMY® winners Rodney Crowell, Emmylou Harris, and LeAnn Rimes; current GRAMMY nominee Ed Sheeran; Mike Einziger of Incubus, singer/songwriter Lianne La Havas, violinist Ann Marie Simpson, and George Thorogood and the Destroyers, as well as other artists to be announced shortly. The evening’s musical director will be Darrell Brown, songwriter/producer, Recording Academy Trustee, and GRAMMY Foundation Board member. Neil Portnow, President/CEO of The Recording Academy® and the GRAMMY Foundation, will be in attendance, along with other prominent music industry leaders and members of The Recording Academy.

WHAT:
“Play It Forward: A Celebration Of Music’s Evolution And Influencers” — this year’s GRAMMY Foundation Music Preservation Project — will explore the history of legendary influencers in music and the invaluable contributions of those key players, the music they inspired and their impact on the American cultural landscape. This GRAMMY Week celebration promotes the GRAMMY Foundation’s mission of recognizing and preserving our musical past, so that future generations can continue to benefit from an appreciation and understanding of those contributions. General admission tickets are $35 per person and premium seating is $45. For tickets and information, visit http://www.grammyfoundation.org or http://wl.flavorus.com/sabantheatre/PlayItForward, or contact 855.235.2867. “Play It Forward” is sponsored in part by CenterStaging, the Coffee Bean & Tea Leaf, Getty Images Music and Jackson Limousine.

WHERE:
Saban Theatre
8440 Wilshire Blvd.
Beverly Hills, CA 90211

WHEN:
Thursday, Feb. 7, 2013
5:15 p.m. Media Check-in (Note: Please arrive promptly. Media using mult-box will
be able to plug in decks prior to carpet opening.)
6:15–7:15 p.m. Red-Carpet Arrivals
7:30–9 p.m. Guest Speakers and Performances
9 p.m. Reception

 

WHY:
Protecting our cultural legacy for future generations is a cornerstone of the GRAMMY Foundation mission. The Foundation recognizes and celebrates the innovation, perseverance and genius evidenced in the stories and music of the pioneers who have woven a rich and colorful cultural fabric. The GRAMMY Foundation Music Preservation Project highlights its year-round activities in support of that mission, from preservation grants to its Living Histories archive. The Project also draws the attention of a wider audience to those efforts, and to the imperiled condition of many of the most historically significant recordings. This concert and screening serves to reintroduce works from these major contributors to the public and educates them about the GRAMMY Foundation’s role in preserving our rich cultural heritage.

 

The GRAMMY Foundation was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music to American culture — from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with its founder, The Recording Academy, to bring national attention to important issues such as the value and impact of music and arts education and the urgency of preserving our rich cultural heritage.

 

For more information, please visit www.grammyintheschools.com. For breaking news and exclusive content, please like “GRAMMY in the Schools” on Facebook at www.facebook.com/grammyintheschools and follow @GRAMMYFdn on Twitter at http://www.twitter.com/GRAMMYFdn.

About Seagate:
From creating Hollywood blockbuster movies and the music that’s the soundtrack of people’s lives, to sharing photos and videos on social networks, Seagate storage devices are an integral part of modern life. Seagate is a worldwide leader in hard disk drives and storage solutions. Learn, discuss, and share the creative process at Facebook.com/SeagateCreative.

 

http://jdobypr.com

 

 

About these ads

 

Andy Williams at Moon River theatre 2006.

Andy Williams at Moon River theatre 2006. (Photo credit: Wikipedia)

 

Andy Williams‘ smooth voice and casual style turned the songs he sang into timeless classics and made him one of America‘s top pop singers. As host of his own weekly variety series, “The Andy Williams Show,” he helped put both established and emerging talent in front of American audiences. Williams was the first host of the live GRAMMY Awards telecast and hosted the show for seven consecutive years, beginning with the 13th Annual GRAMMY Awards in March 1971, at the Hollywood Palladium. The entertainment industry has lost a giant piece of its living history today, but Williams’ legacy will forever be enshrined in the annals of music and television. Our deepest condolences go out to his family, friends, and all who will miss this American treasure.
Neil Portnow
President/CEO
The Recording Academy

 

 

The_54th_Grammy Awards - we are the music

The_54th_Grammy Awards - we are the music (Photo credit: cattias.photos)

(www.grammy.com), the organization internationally known for the GRAMMY Awards®, will present its 2012 GRAMMYs on the Hill® Awards in Washington, D.C., on Wednesday, April 25 at the Liaison Capitol Hill hotel. Often referred to as Washington’s most interesting mix of music and politics, the event will honor U.S. Representative Howard Berman (D-Calif.) and seven-timeGRAMMY®-winningsinger/songwriter/producer John Mayer for their commitment to improving the working environment for the nation’s music community.

The GRAMMYs on the Hill events include an awards ceremony on April 25 and the music community’s only annual advocacy day on Capitol Hill on Thursday, April 26, at which hundreds of music professionals from across the country will visit with legislators to advance pro-music policies that improve the environment for music and its makers. For updates and breaking news, please visit The Recording Academy’s social networks on Twitter and Facebook: www.twitter.com/thegrammys, www.facebook.com/thegrammys. For updates on Advocacy, please follow @TRAinDC on Twitter.

“Advocating for the protection of music makers’ rights is an essential part of the work we do at The Academy, and GRAMMYs on the Hill is an excellent opportunity to recognize leaders and influencers who work on this mission, while inviting our members to utilize their voice,” said Recording Academy President/CEO Neil Portnow. “This year we are proud to honor Rep. Berman, who has a long history of working to support music creators, and John Mayer, who beyond being an enormous talent is also an active philanthropist in arts and education.”

GRAMMYs on the Hill Awards: April 25, 6:30 – 10 p.m.

Taking place at the Liaison Capitol Hill hotel, the GRAMMYs on The Hill Awards will include a cocktail reception preceding the awards ceremony with special guest presenters and performers to help recognize the achievements of Berman and Mayer as well as a GRAMMY Foundation Signature School that has demonstrated excellence in music education.

GRAMMYs on the Hill Advocacy Day: April 26, 8 a.m. – 2 p.m.

This advocacy day for music makers features a morning briefing with keynote speeches by leading legislators and lobbying members of Congress on Capitol Hill with special guests.

About Rep. Howard Berman

Congressman Howard Berman has represented California’s 28th Congressional District in the United States House of Representatives for 15 terms. He serves as ranking member on the House Foreign Affairs Committee as well as on the House Judiciary Committee and has participated in a number of Recording Academy programs.  A champion of intellectual property rights, Berman has led efforts to protect the rights of artists and songwriters throughout his career. Most recently, he played a leadership role in ensuring artist-broadcaster negotiations would lead to a performance right for artists, and has championed numerous antipiracy bills. His deep understanding of the role intellectual property plays in creating jobs, promoting trade, and elevating the nation’s cultural life has made him a leader in Congress.

About John Mayer

The consistency with which John Mayer combines word craft and melody has earned him rarefied status as a respected songwriter and musician. As one of few musicians to achieve both critical acclaim and popular appeal, the seven-time GRAMMY winner has earned accolades for each album release while selling in excess of 17 million albums worldwide. Known as a musician who defies genre boundaries, Mayer is well known for collaborations with a range of artists. From rock to blues, hip-hop, jazz, and country, Mayer has performed and/or recorded with T Bone Burnett, Eric Clapton, David Crosby, Dixie Chicks, Buddy Guy, Herbie Hancock, Jay-Z, Graham Nash, B.B. King, and Alicia Keys. His philanthropic work extends from music education with the GRAMMY Foundation to collaborating with the Northern California Institute for Research and Education to create the Veterans Health and Integration Program — a civilian/military partnership providing support to military personnel transitioning from combat duty to civilian life.

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on YouTube, Tumblr, Foursquare, GetGlue, and Instagram.

The Recording Academy‘s Los Angeles Chapter hosts events and seminars on a regular basis, open to the public and Recording Academy members.  More information on The Recording Academy Local Chapters may be found at http://grammy365.com or http://grammy.com.

March 31, 2012 - 2:30pm - 4:00pm

“Q&A with The Recording Academy” at The 5th Annual Cape May Singer Songwriter Conference

Hosted by Executive Director Mark Schulz, and Chapter President David Ivory

Do you watch the GRAMMYs and wonder how the winners were chosen, or how you can be part of the organization behind the awards?

Did you know The Recording Academy presents professional development events in this region, fights for your rights in Washington, and helps musicians in need through its charity MusiCares?

Join us for an informative look at all that the Recording Academy does locally and nationally, as well as some expert insight on the future of our industry!

Saturday, March 31, 2:30pm

Congress Hall

251 Beach Avenue, Cape May NJ

Free with Conference Registration

Discounted Registration for Recording Academy Members is $55

Location

Congress Hall

251 Beach Avenue

Cape May , NJ, 08204

Grammy Award

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GRAMMY® PRE TELECAST CEREMONY TO BE STREAMED LIVE AT GRAMMY.COM ON SUNDAY, FEB. 12 STARTING AT 1 P.M. PT

 Kim Burrell, Joyce DiDonato, Steve Earle, Le’Andria Johnson, Kelly Price, Rebirth Brass Band,and Trin-I-Tee 5:7 to Perform at Prelude to Music’s Biggest Night® And Kick Off The 54th Annual GRAMMY Awards®

Dave Koz and MC Lyte will Co-Host the Star-Studded Ceremony and Gerald Clayton, Chick Corea, Brandon Heath, Jimmy Jam, Arturo O’Farrill, OK Go,Corinne Bailey Rae, and Esperanza Spalding Will Present the First 68 GRAMMYs of the Night

 The 54th Annual GRAMMY® Awards Pre-Telecast Ceremony will take place on Sunday, Feb. 12 from 1 – 3:30 p.m. PT at the Los Angeles Convention Center and will be streamed live internationally at www.grammy.com/live and www.cbs.com beginning at 1 p.m. PT.Attended by nominees and industry VIPs, the star-studded ceremony with be co-hosted bycurrent GRAMMY nominee Dave Koz and Recording Academy Los Angeles Chapter President and rapper MC Lyte. The pre-telecast will feature performances by current nominees Kim Burrell, Le’Andria Johnson, Kelly Price, and Trin-I-Tee 5:7 in a “Ladies of Gospel” segment as well as current nomineesmezzo-soprano Joyce DiDonato, singer/songwriter Steve Earle and New Orleans’ Rebirth Brass Band. Presenting the first GRAMMY Awards of the night in 68 categories will be current nominees Gerald Clayton, Chick Corea, Brandon Heath, Arturo O’Farrill, OK Go, Corinne Bailey Rae, and Esperanza Spalding as well as GRAMMY-winning producer Jimmy Jam. The live stream of the Pre-Telecast will remain on GRAMMY.com as video on demand for 30 days following the event. Following the ceremony, the 54th Annual GRAMMY Awards will be broadcast live on the CBS Television Network from 8 – 11:30 p.m ET/PT. For GRAMMY coverage, updates and breaking news, please visit The Recording Academy®‘s social networks on Facebook and Twitter: www.facebook.com/thegrammysandwww.twitter.com/thegrammys.

Co-host Koz is nominated for Best Pop Instrumental Album for Hello Tomorrow.

Performers Burrell, Earle, Johnson, Rebirth Brass Band, and Trin-I-Tee 5:7 each have one nod: Burrell for Best Gospel Album for The Love Album;Earle for Best Folk Album for I’ll Never Get Out Of This World Alive; Johnson for Best Gospel/Contemporary Christian Music Performance for “Jesus”; Rebirth Brass Band for Best Regional Roots Music Album for Rebirth Of New Orleans; and Trin-I-Tee 5:7 for Best Gospel Album for Angel & Chanelle Deluxe Edition. DiDonatohas two nominations for Best Opera Recording for Vivaldi: Ercole Sul Termodonte and Best Classical Vocal Solo for “Diva Divo.” Price has three nods for Best R&B Performance (with Stokley) and Best R&B song for “Not My Daddy” and Best R&B Album for Kelly.

Presenters Clayton, O’Farrill, OK Go, Rae, and Spalding each have one nomination: Clayton for Best Jazz Instrumental Album for Bond: The Paris Sessions; O’Farrill for Best Large Jazz Ensemble Album for 40 Acres And A Burro; OK Go for Best Short Form Music Video for “All Is Not Lost”; Rae for Best R&B Performance for “Is This Love”; and Spalding for Best Jazz Instrumental Album for Bird Songs (with Joe Lovano/Us Five). Corea has two nominations for Best Improvised Jazz Solo for “500 Miles High,” and Best Jazz Instrumental Album for Forever (with Stanley Clarke and Lenny White). Heath has three nominations for Best Gospel/Contemporary Christian Music Performance and Best Contemporary Christian Music Song for “Your Love,” and Best Contemporary Christian Music Album for Leaving Eden.

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on YouTube, Tumblr, Foursquare, GetGlue, and Instagram.

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Grammy Award

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Official GRAMMY® Week Event Will Be

Moderated by Topspin Media CEO Ian Rogers

and Feature CEOs of GetGlue, Shazam, and Turntable.fm, and

Spotify’s First Artist-in-Residence D.A. Wallach of Pop Duo Chester French

In celebration of its continuing commitment to the intersection of music and social media, The Recording Academy® (www.grammy.com) will once again recognize the pioneers and influencers in this space at its 3rd Annual Social Media Rock Stars Summit: How Musicians Monetize Through Social, Mobile & Gaming. These thought leaders will challenge conventional wisdom regarding traditional entertainment revenue models and suggest transformative ideas and forward-thinking solutions at this official GRAMMY® Week event. This panel of socially connected thought leaders representing some of the industry’s most buzzed-about entertainment platforms will include Shazam CEO Andrew Fisher; Turntable.fmCEO Seth Goldstein;GetGlue CEO Alex Iskold; andSpotify‘sfirst artist-in-residenceD.A. Wallach of pop duoChester French; and will be moderated by social commerce innovator Ian Rogers, CEO of Topspin Media.

This invitation-only event takes place at the Conga Room at L.A. Live on Friday, Feb. 10 with an interactive audience of social media influencers in the entertainment and technology industries.  A VIP reception will immediately follow, sponsored by Akon’s Hitlab. The discussion will be streamed live from 2-3:30 p.m. PT/5-6:30 p.m. ET, kicking off GRAMMY Live (www.grammy.com/live) — a three-day webcast of notable events leading up to Music’s Biggest Night®. This year’s Summit will advance the conversation by allowing fans greater engagement through expanded mobile and digital technologies, including a GRAMMY Live mobile viewing app with social integrations, a live tweet visualization powered by Mass Relevance, and a mobile-optimized invitation and check-in system with real-time SMS and social updates powered by Ticketmob. To join the conversation, tweet @TheGRAMMYs with the hashtag #SMRSS and visit http://grammys.tunestub.com/ to RSVP.

The traditional roles of music creation, publicity/marketing and distribution are impacted by the convergence and technical advancements of social, mobile and gaming. The in-depth, 90-minute discussion will center on the evolution of the connection between musicians, fans and the digital platforms on which entertainment content is consumed.  The conversation will explore the shift in revenue throughout the cycle,from creation to distribution to consumption; the role of identifying the appropriate technology based on artist objectives; the explosive growth of social television; and the use of discovery and identification technologies.

Past Social Media Rock Stars Summit panelists have included artists Chamillionaire, Adam Lambert and Jared Leto, along with the founders/CEOs of Digg, Facebook, Foursquare, Mashable, Pandora, Tumblr, Twitter, and YouTube. Past moderators have included former MTV VJ John Norris and the godfather of social media for TV Rick Sanchez, formerly of CNN.

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on YouTube, Tumblr, Foursquare, GetGlue, and Instagram.

Grammy Award

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Annual GRAMMY Foundation® Program Supported 
By Ford Motor Company Fund
And The Starkey Hearing Foundation With Additional Support
From Best Buy And Converse

WHO:

Artist/Creative Participants include: Pepe Aguilar, current GRAMMY®-nominated singer/songwriter (Best Regional Mexican or Tejano Album); along with BC Jean, songwriter; Evan Bogart, GRAMMY-winning songwriter/producer; Warryn Campbell, multi-platinum and GRAMMY-winning producer; members of La Santa Cecilia, 2011 Latin GRAMMY-nominatedgroup; Matthew Cherry, video director; Sarah Darling, songwriter/recording artist; Eman, songwriter/producer; Roshon Fegan, artist/actor of Disney’s “Shake It Up”; Miguel Gandleman, saxophonist; DJ Hapa, national brand director of Scratch DJ Academy; Manny Marroquin, GRAMMY-winning engineer; Rickey Minor, “The Tonight Show With Jay Leno” and former GRAMMY Awards telecast musical director; Kevin Ricard, percussionist; DJ Skee, Sirius/XM and KIIS-FM;  Anthony Valadez, KCRW DJ/entrepreneur; and Vince Wilburn Jr., producer/drummer.

Industry Professionals include:

Diana Beas, head of licensing & Latin music for Secret Road Music Services; Didi Benami, singer/songwriter; Amanda Berman, senior director of A&R at EMI Music Publishing;Ryan Chisholm, Talent Manager, Bill Silva Entertainment; Scott Igoe, “Jimmy Kimmel Live!” music talent booker; Chad Greer, founder of Dirt Road Entertainment; Thornell Jones, Fortress Marketing; Kevin Korn, the Gorfaine/Schwartz Agency; Jasmine Marvin, general manager of My Block Records; Brandon Operchuck,USC director of performance venues; Neil Portnow, President/CEO of The Recording Academy®, the GRAMMY Foundation® and MusiCares®; Christopher Sampson, associate dean for the USC Thornton School of Music; Brian Vinikoor, head of marketing & new media Secret Road Music Services; Larry Wade, evp of The Writing Camp, LLC; and Monica Young, Blue Key Management.

WHAT:          

Top music industry professionals discuss the realities of the music business and careers in music with more than 700 Los Angeles-area high school students at GRAMMY Camp® — Basic Training, a GRAMMY in the Schools® initiative of the GRAMMY Foundation with support from Ford Motor Company Fund and the Starkey Hearing Foundation.Additional funding is provided by Best Buy and Converse. GRAMMY Camp — Basic Training conducts a variety of workshops focusing on various fields in the music industry, utilizing the entire USC Thornton School of Music campus.

For real-time coverage and updates on these events, plus all GRAMMY Foundation events during GRAMMY Week, please like “GRAMMY in the Schools” on Facebook at www.facebook.com/grammyintheschools.

WHERE:

University of Southern California

Thornton School of Music

820 West 34th Street

Los Angeles, California 90089

WHEN:                         Wednesday, Feb. 8, 2012, 8:30 a.m. – 2 p.m.

8:30 a.m.                         Press Check-In (Booth Ramo Concert Hall)

9 a.m. –10:25 a.m.         Career Workshops: Session One (Various Classrooms)

9:30 a.m. – 9:55 a.m.      One-On-One Interviews with Session Two participants

                                       (Booth Ramo Concert Hall)

10 a.m. – 10:50 a.m.        Press Reception/One-On-One Interviews with

                                          Session One participants

(Booth Ramo Concert Hall)

10:35 a.m – noon            Career Workshops: Session Two (Various Classrooms)

12:05 – 12:30 p.m.          Lunch

12:50 – 1:50 p.m.            GRAMMY Camp — Jazz Session Performance (Tutor Center Grand Ballroom)

WHY:            

To encourage careers in the music business, GRAMMY Camp — Basic Training provides high school students an opportunity to interact with music industry professionals in educational settings throughout the country.

The GRAMMY Foundation® was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music to American culture — from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with its founder, The Recording Academy®, to bring national attention to important issues such as the value and impact of music and arts education and the urgency of preserving our rich cultural heritage. Campbell’s Labels for Education program is proud to be the official education partner of the GRAMMY in the Schools program. For more information, please visit www.grammyintheschools.com. For breaking news and exclusive content, please like “GRAMMY in the Schools” on Facebook at www.facebook.com/grammyintheschools.

Ford Motor Company Fund and Community Services works with community partners to advance driving safety, education and community life. For more than 60 years, Ford Motor Company Fund has operated with ongoing funding from Ford Motor Company. The award-winning Ford Driving Skills for Life program teaches new drivers through a variety of hands-on and interactive methods. Innovation in education is encouraged through national programs that enhance high school learning and provide college scholarships and university grants. Through the Ford Volunteer Corps, more than 25,000 Ford employees and dealers work on projects each year that better their communities in more than 40 countries.For more information, visit www.community.ford.com

Starkey Hearing Foundation is striving to foster greater understanding among individuals and communities through hearing care by focusing on awareness, education, protection and treatment so the world may hear.  Hearing loss affects one in 10 Americans, and 63 million children worldwide, yet many do not have access to the hearing devices that can help them. From 2000–2010, Starkey Hearing Foundation fit more than 500,000 hearing aids to people in need in the United States and around the world. The Foundation has grown that commitment to more than 100,000 hearing aids annually and is dedicated to fitting 1 million hearing aids this decade.  In addition to giving the gift of hearing through worldwide hearing missions, Starkey Hearing Foundation promotes hearing health awareness through the Listen Carefully initiative and provides hearing instruments to low-income Americans through the Hear Now program. For more information on Starkey Hearing Foundation, visit www.starkeyhearingfoundation.org.

Grammy Award

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SANTA MONICA, Calif.  (Feb. 1, 2012) The Recording Academy®and TBWA\Chiat\Day Los Angeles unveiled “We Are Music,” an innovative, engaging campaign for the 54th Annual GRAMMY Awards®, airing live on CBS Sunday, Feb. 12 at 8 – 11:30 p.m. ET/PT. The campaign — which features print, outdoor, digital, TV, a mobile app, and an interactive microsite (www.wearemusic.grammy.com) — uses technology to visualize music and show how it moves us. This marks the fifth consecutive year that TBWA\Chiat\Day Los Angeles and The Recording Academy have partnered on the marketing campaign for the annual GRAMMY Awards telecast.

The “We Are Music” campaign rolled out last month with a 15-second promo spot running on CBS to promote “The GRAMMY® Nominations Concert Live — Countdown To Music’s Biggest Night®,” as well as print, and show tune-in art created for GRAMMY.com, Facebook and YouTube. Two-time GRAMMY®winner and current nominee Adele kicked off the first of four TV spots, followed by six-time GRAMMY winner and current nominee Foo Fighters, and GRAMMY nominees Bon Iver and Skrillex. The spots focus on the artists and follow an element or particle that builds throughout, symbolizing the raw emotion of music. Each spot reveals the artist after the particle builds and then transitions to the tune-in information for the show.

In addition to Adele, Foo Fighters, Bon Iver, and Skrillex, the print and out-of-home campaign (including wild postings and digital billboards) also features GRAMMY winners and current nominees Bruno Mars and Paul McCartney.

“‘We Are Music’ is about the passion that music inspires in all of us, about music becoming part of who we are and about how music affects artists and fans on a visceral level,” said Evan Greene, Chief Marketing Officer for The Recording Academy. “This year’s campaign once again emphasizes the social and mobile music experience, and allows music fans to connect to the music they love in a visual way. We are grateful to our dedicated friends at TBWA\Chiat\Day for their continued collaboration and partnership, and for their support of this year’s effort.”

“We wanted to focus on the raw emotion in music that connects fans and artists and transcends the GRAMMY stage,” said Patrick O’Neill, executive creative director at TBWA\Chiat\Day Los Angeles. “It’s that moment when the artist is ready to push the music out and the fan is ready to receive — that’s the true power of music. The GRAMMYs have always been a celebration of the greatest music that shapes our culture. This year is no different; we are just giving music lovers out there a connection like never before by producing a campaign that visually exposes the emotions of this year’s iconic artists and their songs.”

Wearemusic.grammy.com and the soon-to-be-launched mobile app work hand in hand to feature artists created out of the rhythm and emotion of their songs. The Web site and mobile app allow music fans to create and share their own visual musical experiences based on their favorite songs and photos. At wearemusic.grammy.com, users can choose their own songs and upload their own photos that explode into thousands of particles and reconstruct themselves, all while moving to the music. With the “We Are Music” app, a user’s photos and songs are transformed into an interactive, communal mobile experience.

For more information on the 54th GRAMMY Awards and the “We Are Music” campaign, please visit: www.grammy.com or www.wearemusic.grammy.com.The “We Are Music” app will be available for download through iTunes. For GRAMMY coverage, updates and breaking news, please visit The Recording Academy’s social networks on Twitter and Facebook: www.twitter.com/thegrammysand www.facebook.com/thegrammys.

About The Recording Academy

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on YouTube, Tumblr, Foursquare, GetGlue, and Instagram.

About TBWA\Chiat\Day

TBWA\Chiat\Day Los Angeles, Shoot magazine’s 2011 “Agency of the Year” is part of TBWA Worldwide. TBWA Worldwide (www.tbwa.com) creates Disruptive ideas expressed through Media Arts for global clients, including Accenture, adidas, Apple, Energizer, GSK, Henkel, Infiniti, Mars, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank, Singapore Airlines and Visa. TBWA is ranked as a Top-Ten worldwide advertising agency and was recognized by Advertising Age in 2010 as the “Best International Network of the Decade.” TBWA has 274 offices in 100 countries and over 11,000 employees worldwide.

TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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Grammy Awards Invitation

My Grammy Award Invite Envelope!

Ok so normally I wouldn’t write anything about me in this blog but this time I feel justified.  After about 15 years in the PR business and working with talent and brands of varying calibers, I finally got my first Grammy Award invitation, addressed to ME!!! Perhaps it is really nothing but for me it is a benchmark moment.  While it is not a moment that says “you made it”, it certainly makes one feel like they are moving up the ladder.

Pardon me while my ego does backflips, etc., which at my age I physically probably shouldn’t do LOL.  This moment serves to remind me that overnight success is a rarity and usually only appears to be “overnight” to those on the outside looking in.  To the person putting in the work and fighting personal/professional doubts, etc., times like these serve as motivating events that drive them to work harder, have greater intestinal fortitude and continue to look for those things that set themselves apart from the crowd.

Over the last 15 years Doby PR has had the opportunity to grow with clients like Lazie Bone of Bone Thugs -N- Harmony, production of overseas promotional tours for the National Basketball Association (NBA) and the USO in support of troops in harms way.  All of these things have given me personal gratification and a professional portfolio that adds a distinct flavor to my not so high profile projects.  I am really proud to be a member of the Recording Academy and even more dedicated to becoming a “go to” guy in the world of Urban Entertainment Public Relations.

If you made it to this part of my joyous rant…Thanks for your patience!

Respectfully,

Jerry Doby

http://dobypr.com

http://Jointone.com

http://SwurvRadio.com

http://SwurvTV.com