Posts Tagged ‘Warner Music Group’

Licensing the Song

Industry Tips & Advice: How Music Licensing Works by Marshall Brain Pt 3 « GET IT DONE BLOG.

Licensing the Song

In the case of a “real song”, like something you would hear on a top-40 radio play-list, there are several different parties involved with the song:

  • The label owns the actual sound recording — the performance of the song as recorded in the label’s studio.
  • The publisher works on behalf of the song’s composer (the person who arranged the music) and songwriter (the person who wrote the lyrics). The composer and songwriter probably own the actual copyrights for the song, and the publisher represents them in all business dealings.

If you want to use a song for any reason, you have to somehow obtain rights at least from the publisher, and possibly from the label as well (if you are planning to use a specific performance). Here are just a few examples of when you need to obtain rights: (read more…)

Retrieved from Get It Done Blog: http://getitdoneblog.net/2012/01/09/industry-tips-advice-how-music-licensing-works-by-marshall-brain-pt-3/ (Jan 09 2012)

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Article: Combined UMG+EMI Marketshare Right Now: 46%… by Paul Resnikoff.

This is HUGE information…how do two record labels gain control of 46% of the music market worldwide??!! This is a MUST READ for anyone who claims to be interested in the business side of things!

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This post retrieved from :

http://getitdoneblog.net/2011/12/23/article-combined-umgemi-marketshare-right-now-46-by-paul-resnikoff/comment-page-1/#comment-1727

Google gets Sony on board for music service
On MONDAY (NET NEWS 11/14), ALL ACCESS reported GOOGLE was ready to finally launch its music service — but they were expected to do it without WARNER MUSIC and SONY to start — having only signed a deal with UNIVERSAL MUSIC GROUP. GOOGLE sent invitations MONDAY for a press event, to be held in LOS ANGELES, where the company is expected to add downloads to its cloud music service, as well as unveil social-networking features.

Now BLOOMBERG reports, GOOGLE has reached an agreement to offer songs from SONY CORP. for a new music service being announced TOMORROW, a person with knowledge of the situation said, leaving WARNER MUSIC GROUP as the lone holdout. VIVENDI SA‘s UNIVERSAL MUSIC GROUP and EMI GROUP, the other two major record labels, have already signed on, said two people, who weren’t authorized to speak publicly.”

It’s expected that GOOGLE’s store in the cloud will allow songs to be stored online and played from multiple devices. The pricing has been rumored at 99 cents to $1.29.

Retrieved from: http://www.allaccess.com/net-news/archive/story/99063/report-google-music-has-a-deal-with-sony?ref=mail_recap (Nov 16, 2011)

Major Record Labels

How A Major Label Markets Emerging Artist In Today’s Industry.

By Minh D. Chau

Recently, ASCAP’s Daily Brief included an article by David F. Carr entitled, “How Warner Music Turns Social Media Fans Into Customers”.  I thought there was one paragraph in there that was extremely insightful that some readers may not have caught. It needed to be expounded upon. If you’ve always wondered how a major label goes about building a fanbase for a new artist – as far as their overarching philosophy on it – there it was!

The statement came from Eric Snowden, VP of Digital Creative and Technology at Atlantic Records (Warner Music). Here’s the paragraph:

The promotional strategy is also different for new artists than for established ones, Snowden said. “At the beginning of an artist’s career, we want to keep the barrier to entry very low,” he said, and that may mean publishing more free content and sharing it more widely. As an artist becomes more popular, “we ask a little bit more from fans and try to drive them to our own wholly owned properties more.”

For some reading this, it’s a “duh” kind-of-thing. But, I thought there are those out there for whom understanding this will help them become more clear in how to market their music. So the major label’s approach is two-fold:

  1. When you’re unknown, make it easy for people to engage (content is free, content is everywhere).
  2. When you become more popular, you can ask for more from people (content is paid, content is exclusive). (read more…)
Retrieved from: http://pluginin.wordpress.com/2011/11/01/how-a-major-label-markets-emerging-artist-in-todays-industry/#comment-263 (November 1, 2011)
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