(New York, November 12th) Major urban entertainment and lifestyle publication The Hype Magazine has officially partnered with Coalition Fight Music to sponsor UK welterweight prospect Ben Craggy at UCMMA 37 on November 30th in London, England.
The landmark partnership is the first of its kind, transcending both traditional and conventional branding strategies between the MMA and urban communities and each group’s respective demographic.
“This is great news for the sport and the fighters we sponsor” says CFM Executive Producer Tony Savo. “The Hype Magazine averages millions of views, streams and downloads on a monthly basis and to have them in our corner means we can pass that type of exposure on to our fighters, media partners and various promotions.”
Terms of the deal include The Hype Magazine promoting former reality TV show contestant turned pro MMA fighter Ben Craggy and his upcoming fight via their print, online and vast social media platforms.
Hype Magazine Executive Editor Jerry Doby was quoted as saying “The Hype Magazine is proud to be a media sponsor for Ben Craggy and CFM. We look forward to a long and prosperous relationship between The Hype Magazine and the MMA world.”
Read More via >>> Coalition Fight Music
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