Reebok finds a new voice with Kendrick Lamar 1st look by @TheHypeMagazine

Posted: December 10, 2014 by realjdobypr in Hip Hop, News, The Hype Magazine
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Reebok finds a new voice with Kendrick Lamar

Lifestyle Brand and Iconic Artist Collaborate to Inspire and Empower Future Generations

The brand committed to continuously pushing boundaries through partnerships with some of the biggest names in the industry, Reebok takes the fusion of music and footwear to a whole new level with Kendrick Lamar. Together, Reebok and one of the most prolific artists in music today, will inspire and empower youth to become their best selves through programs designed to provide a positive alternative to the streets. Their shared goal provides the creative foundation for a short film released to announce the partnership.

“Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent,” said Lamar.

Reebok and Kendrick Lamar bring their joined vision of celebrating the limitless potential of youth through a short film created to pay homage to kids in Lamar’s hometown of Compton, CA.  The video, “Reebok Presents Kendrick Lamar,” was directed by acclaimed director Anthony Mandler and was shot at locations that hold true meaning in Lamar’s life.  A nod to his roots, the short film features today’s standouts at his alma mater, Centennial High School.  The youth featured in this film are showcased to inspire the new generation to find their voice, and not to be afraid to become their best selves. The short is narrated by Kendrick through a powerful verse called “Kendrick Lamar – I AM” — his own personal ode to Compton.

via Reebok finds a new voice with Kendrick Lamar.

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Comments
  1. gigoid says:

    JD… been down w/arthritis in my joints; it limits typing… Good to see a post from you… Meeting all your deadlines?…

    😉

    See ya… I’ll email soon…

    gigoid

    Like

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