NEW! ‘The Grammy Effect’ Takes Hold Of Music Lovers

Posted: December 23, 2014 by realjdobypr in Music
Tags: , ,

The GRAMMYs launched a pre-award show campaign illustrating how memorable performances can invade popular culture. And they named it “The Grammy Effect.” The first spot shows different lovers of karaoke singing Lorde’s “Royals.” Each “singer” is mimicking Lorde’s movements from her award show performance. Almost everyone looks either constipated or possessed. But Lorde looks fabulous! See it here. The next ad shows a head-banging rocker sitting in a train station. This guy is going to town. The last artist I’d ever think he was listening to or paying homage to is Taylor Swift. Man, that girl can move it while tickling the ivories. Watch it here. TBWA\Chiat\Day LA created the campaign.

via NEW! ‘The Grammy Effect’ Takes Hold Of Music Lovers 12/23/2014.

  1. gigoid says:


    Whew! Don’t know if I can take this much culture all at once….


    Nice…. Keeps me in touch w/more than my own four walls & computer….

    Take care, bro

    gigoid, the dubious



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