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"The NCREDIBLE brand represents fun and empowerment, and offers uncompromising performance and features," said Michael Tatelman, RadioShack’s Chief Marketing Officer. "The NCREDIBLE 1 Bluetooth headphones are a perfect addition to the RadioShack assortment with awesome sound quality, high style and great value."
In addition to co-creating RadioShack-exclusive NCREDIBLE products, Cannon will continue to help the company grow its educational and S.T.E.M. (science, technology, engineering and math) range as well as curating the in-store programming through music and events.