A new series is joining the Qello programming line-up AxeHugger and BackstagePass Presents “Guitar Yarn”. Premiering May 6, the monthly series introduces the viewers to prolific guitarists and the very special bond they have with their instruments. The intimate interview series, will sit down with some of the biggest musicians today to hear them yarn about their guitars – their first guitar, their most prized guitar, their most notable guitar and more fascinating stories about their craft. Fans can watch it on any device, anywhere in the world exclusively on Qello.
Guitar Yarn has partnered on this series with www.AxeHugger.com (a patented, revolutionary slip-on cover for your guitar stand cradle) and BacktagePass, the next-gem platform re-engineering how brands reach the fans.
www.allaccessbackstage.com – Executive Produced by Teddy Cannon (Ridiculousness), Cal Boyington (Workaholics), Jeff Weiner – the team will also be working with the non-profit, Hungry For Music, donating proceeds from AxeHugger sales to the organization that distributes instruments to underserved children. Qello Concerts is the world’s leading OTT streaming service for full-length concerts and music documentaries on-demand, reaching users worldwide, on any device.