On Unapologetic, Rihanna Freed Herself To Be The Voice She Is Now

Posted: November 26, 2017 by realjdobypr in Music

It was a rollout that turned Rihanna from fascination to all out cultural obsession.

It seems like a lifetime ago-once every year brought us the holiday of Rihvember-but it’s only been five years. In 2012, Rihanna ended a four-year-four-album run with her seventh LP Unapologetic. The album title seems quite apt in hindsight as we can say it may have been the last instance Rihanna ever had to apologize for herself. Recorded within six months during the promo of her 2011 album, Unapologetic would become the last of the #Rihvember series: a seven year period where Rihanna dropped music at the rate of raindrops essentially.

From 2005 to 2012, the only year that saw us without a Rihanna album was 2008. Ironically, the very last #Rihvember was the first under the official moniker. To be fair, this is the life of a pop star gone rockstar: a nonstop hamster wheel of presentations of self and story to the masses. Now, if we go a few days withOUT Rihanna news, there’s a crisis but it was this rollout that turned Rihanna from fascination to all out cultural obsession.

The rollout, one of her biggest at the time, featured one of the finer finesses seen this decade (but more on that shortly). At the time of the album’s release, Rihanna spent three years under intense scrutiny from the media about her life choices, which can be stifling for anyone in their mid-20s. Those are the key years of simply minding your own messy business. It’s a developmental time where you’re unable to keep your mind together because you’re beginning to explore the options of adulting in a real manner. If growing up is a spectrum, your 20s should be filed under “extreme.” The Rihanna of 2012 was reeling from half a decade on the road, not just performing but simultaneously creating the catalogue of music that would make her the titan she has now become. The media hounded her with judgement throughout this time about everything from her style to her sound to her life. But the Queen of Clapback seemed ready to turn the tide. Rihanna was tired of apologizing for who she was and what she needed.

Source: On Unapologetic, Rihanna Freed Herself To Be The Voice She Is Now

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