Posts Tagged ‘Music industry’

No genre is mightier than hip-hop in 2015.

Like Taylor Swift last fall, who switched up her sound and lapped her pop peers in year-end sales, rappers such as Drake and Kendrick Lamar have revitalized the industry with bold moves that fly in the face of traditional radio. With innovative styles that have paved the way for new artists, a timely new emphasis on social commentary, the muscle of social media and a mastery of the surprise release, rap’s surge has fans listening in big numbers.

Last week, Drake’s surprise If You’re Reading This It’s Too Late became the first album of the year to sell more than 1 million copies — on top of the more than 570 million streams it has accumulated across platforms since February, according to Nielsen Music. The Toronto native reached the milestone just days after Dr. Dre released his first album in nearly 16 years, Compton, which shocked music fans when it was announced last month and could sell as many as 300,000 copies in its first week, Billboard predicts.


Drake has 2015’s first platinum release

Unsurprising, given how rappers have run the tables the rest of the year. Of Spotify’s 10 most streamed albums this year, seven are hip-hop, led by Kendrick Lamar (To Pimp a Butterfly), A$AP Rocky (At.Long.Last.A$AP), Meek Mill (Dreams Worth More Than Money) and Future (DS2). Each bowed at No. 1 and has sold more than 200,000 copies (or in Pimp’s case, triple that).

Almost as impressive, three of 2015’s most streamed songs have also been rap, including Fetty Wap’s Trap Queen, Omarion’s Post to Be and Wiz Khalifa’s See You Again (a No. 1 champ for nearly three months on Billboard’s Hot 100 singles chart). Factor in newcomers such as Silento (Watch Me) and T-Wayne (Nasty Freestyle), who have translated viral successes into top 10 hits, and hip-hop has rarely been more pervasive or diverse.

“What we’re hearing now is a whole range of styles,” says Erik Nielson, an assistant professor of liberal arts at the University of Richmond who teaches classes in hip-hop culture. “Some of the major players that have dominated for a number of years — Jay Z, Rick Ross and Lil Wayne — they’re less influential than they were. What you’re seeing in some sense is not so much a changing of the guard, because they’re still really important in the industry, but it’s opened up this space for a bunch of new acts to enter the scene.”

The movement also has paved the way for more experimental, incisive music this year as rappers become less reliant on radio singles and more invested in the art of the album as a whole. New releases from Joey Bada$$ (B4.Da.$$), Tyler, the Creator (Cherry Bomb) and Wale (The Album About Nothing) all started in the top five of the Billboard album charts, despite little promotion and no crossover hits.

“These albums are all unapologetically uncommercial — they don’t make concessions to the radio or music industry,” says Billboard senior editor Alex Gale. “If you’re a Kendrick Lamar fan, you need to listen to the whole album. You can’t digest it from a single. … To me, it’s kind of fascinating to see rap waving the banner for the album.”

via Why 2015 is the year of hip-hop.

West Coast Rapper Phenom Wess drops new single "Story of Life"

Phenom Wess “Story of Life” Ft. Omar Aura

West Coast rapper Phenom Wess drops his newest single “Story of Life” Ft. Omar Aura.  Phenom hit hard with his previous single “Picture Perfect” which enjoyed much independent success.

Follow Phenom Wess on Twitter and check out his official website here

Enhanced by Zemanta
Leader of Grammy Winning Track Kingz - Miltickit

Leader of Grammy Winning Track Kingz – Miltickit

Your favorite rapper’s producer drops 27/9 from his new album “Street Money” in stores now!!!

Miltickit is part of the Grammy Award winning production team Track Kingz and has stepped out of the lab to grace the industry with his new album “Street Money” which is going ham across the music industry spectrum…well done Mil!!!


11 Grooves

Lawson-Montgomery is an independent record label based in Raleigh, North Carolina and is administered by Diamond Music Group (DMG), Inc., in Las Vegas, Nevada; distributed by INgrooves Music . The company’s products are developed under the A&R guidance of Lavae McClinnahan. The new digital music industry has given new independent record labels and unprecedented opportunity to compete on a major level … with the right team.

Home to the artist collective known as 11 Grooves, Lawson-Montgomery, brings under its umbrella a selection of talent that sets the stage for a new dynamic in Southern music. The mission of the label is to deliver quality and meaningful products to meet the needs and wants of global consumers.

11 Grooves was founded in 2000 by Marc Law a native of Duplin County, NC. As a long time fan of hip hop music, he began his career kicking verses with friends and on underground tracks in various studios. He is also a member of the Tsunami Gang, a group comprised of artists on the 11 Entertainment label. In keeping with the Lawson-Montgomery philosophy of exposing top talent from the Carolina region, the crew hosts a monthly event in Raleigh called “New Ishh Fridayz” to showcase Carolina’s independent artists.

One of the driving forces behind any venture are the “handlers” or business minds that handle the plethora of mundane pieces of the machine which make a successful business grow and prosper. Diamond Music Group, Inc., is the secret weapon for Lawson-Montgomery and 11 Grooves.

via Industry Profile: Independent Record Label Lawson-Montgomery and Music Collective 11 Grooves – Yahoo Voices –


Check out HipHopOnDeck sponsored artist Money Bagz and give us some feedback!!!




musician (Photo credit: khalidinho1)


Ever wondered why some super talented musicians don’t get the fanbase and recognition they ‘deserve’, while other not as talented musicians get a lot more exposure and seen in all the right places? Well while there could be a number of different reasons for this, one of the most common is that successful person’s ability to handle the business side of the music industry. More specifically, they probably know how to market themselves well.


Music marketing is that key piece to the puzzle many musicians simply never put into effect – Tweet This.


It’s because of this that many don’t get where they could have otherwise been, and why they struggle to make sales, get gigs, and generally move their music career forward in any meaningful way.


The good news however, is if you’re willing to put in the work, it’s possible to learn how to market your music. There are plenty of guides which show you how to do that on both Music Think Tank and on my site Music Industry How To.


Before you learn specific tactics for marketing your music though, it’s important you get a good idea of what music marketing is and isn’t. There are a lot of common misconceptions about this among musicians, so have a read of the below to see some truths about what it all entails. I truly hope it gets you on the right path when it comes to how you approach the promotion of your music.


via 7 Music Marketing Truths ALL Musicians Should Know – MTT – Music Think Tank.




Cordula Davis

Singer/Songwriter Cordula hails from the DMV and brings with her a wealth of musical and performance training, creating a polished yet very natural presence on stage and in her personal engagements with her fans.  Cordula’s new single “My Ride,” on her own imprint Music’z Therapy distributed via Universal/Fontana, is set for release Tuesday, September 10, 2013 and is sure to be a fan favorite.  Already capturing radio and music executives’ attention and energy, Cordula is positioned to be one of the breakout artist of the year.

A stunning natural beauty, Cordula’s music overshadows that aspect as she effortlessly weaves between the husky low alto and sharp soprano scales, presenting a musical adventure not to be missed.  Ok, so I have to confess that I am a fan of great music and perhaps I sway to the less journalistic in my description but hey, this IS The H.Y.P.E. Magazine which means, “How You Perceive Everything” and MY perception is that no matter how great her look…Cordula’s SOUND can be likened to one of the most pleasurable “ooohhhh DAMN!” moments you have ever had in your life.
Artistic talent not withstanding, Cordula is also the subject of one of the greatest quandaries in the music business right now. She is a medical doctor who also teaches up and coming medical doctors, that sings like a nightingale and desires to let the music take over and be her vehicle of expression.  My mom always said being a doctor was as good as being president, but Cordula’s heart had been with music and performing since she was three years old, when she began tap and ballet training.

Managed by Robert Terell aka “The Official Deal Maker” and one of the shining diamonds of his Wealth Nation Entertainment roster, Cordula has been brought along at just the right pace to be an impact on the music industry when it is the most quiet as regards real artistry.  Wealth Nation Entertainment guided and orchestrated Cordula’s label situation with Universal/Fontana, and her imprint Music’z Therapy is not only to be a vehicle for her music, but also a home for other artists in the future.

Source: The Hype Magazine, read the full article here

The Hype Magazine Interviews Jimi Kendrix - Sitting in a Tuxedo on Top of the Mountain | @JiMiKenDrix | The Hype Magazine 24/7 News

Six time Grammy Award winning producer Jimi Kendrix has quite the story which not only includes his musical successes, but his community activism as well.  He is a champion for music programs in New York Schools, which he supports via his imprint StreetRadio Music,and he is socially aware, as is evident by his interaction with the New York City leaders on behalf of his community and students.

Musically, Jimi is more than just a producer, he has a reputation as a sound innovator.  Enveloped in a follow-the-leader industry, he loves to work with artists that concentrate on being different, bringing something new to the table.

Jimi’s passion for quality sound has placed him in the position to work with the cream of the crop in the music industry.  He has produced tracks for Ashanti, Styles P, Bone Thugs, Jay-Z, 2-Pac and the list just keeps going on and on!

Diversity being a key to success in the music industry, Jimi is also an accomplished musician and played drums for the legendary Gap Band.  He has also provided music for television shows including, The Shift, Cribs, Run’s House as well as a number of movie and documentary scores.

Read More via The Hype Magazine Interviews Jimi Kendrix – Sitting in a Tuxedo on Top of the Mountain | @JiMiKenDrix | The Hype Magazine 24/7 News.

Robert Terell, CEO of Wealth Nation

With the music industry closing in on itself, major labels downsizing and beginning to specialize on specific styles and genres of music, it has become more imperative for artists and labels to have a champion well versed in the “New Music Industry.” Robert Terell and his new venture, Wealth Nation Entertainment, is rising to the top as the next “behind the scenes mastermind,” earning him the moniker ‘The Deal Maker.”

Robert Terell is a serial entrepreneur, whose areas of expertise include brand development, personal finance and business management. Terell has more than 16 years of experience in the entertainment industry including; business management, A&R, international marketing and deal negotiation. He currently holds the position of A&R Director and Project Manager with IMG Recordings, which is distributed via Warner Brothers, Sony, EMI and Universal Music Group.

Via his company Wealth Nation Entertainment, Terell has recently orchestrated major distribution deals via Universal Music Group/INgrooves/Fontana for his client roster, which includes both independent artists and re-emerging national acts. Most recently, he negotiated a multi-album deal with IMG/Warner Brothers for Soul For Real, the Hip Hop/R&B act founded by the legendary Heavy D.

via Robert Terell and His Wealth Nation Create New Music Industry Dynamic – Yahoo! Voices –


What do a high school prom, a club in East St. Louis, and most of the cars going down the road with the music playing way too loudly have in common? All of them are just about certain to be playing mostly, if not exclusively, hip-hop. Since its humble beginnings in the 80s, hip-hop has come to be a defining force in American music and culture. It has gone from a marginalized, somewhat racially exclusive art-form to a mainstream, universal one. This fact is certainly positive on the surface, but it seems that the mainstream has changed hip-hop-not the other way around.

Hip-hop isn’t what it used to be. From its very beginning with artists like The Sugar Hill Gang and Grandmaster Flash to the glory days with such legendary artists as Tupac Shakur and Biggie Smalls, hip-hop has been about struggles, violence, poverty, social problems-real, hardcore issues that affect a lot of people in a big way. Hip-hop spoke to people’s needs, wants, and fears. It was relevant on a deep level. In “The Message,” Grandmaster Flash speaks about poverty and social problems. He talks about being “close to the edge,” a feeling a lot of people identified with in the 80s and still can today (Saddler). Tupac speaks of life and death in “Life Goes On” in which he wonders “how many brothers fell victim to the streets?” and “is there a heaven for a G?” He himself would fall victim to the streets only months after releasing the track (Shakur).

The message espoused by earlier hip-hop artists, though, does not exist in the mainstream today. Sometime in the late nineties, hip-hop started breaking into the mainstream, but had to conform to do so. Song titles like “God Bless the Dead” gave way to song titles like “Can’t Touch This” and “Get Low.” Modern artists like Lil Wayne, Ludacris, Drake, and Plies rap almost exclusively about either sex, how “hard” they are, or a combination of the two. In Drake’s “Headlines,” which reached the top ten on both the Billboard hip-hop chart and iTunes’ hip-hop section in 2011, he says that “the real is on the rise, f*** them other guys,” implying that he is more “real” than other rappers. He says the word “money” five times; the phrase “they know” thirty-one times; and ends four consecutive lines with the phrase “like that” at one point in the song, and ends three consecutive lines with the same phrase later. Not only is Drake’s lyrical skill lacking, but thematically, there is no message other than Drake being rich and “real” (Graham). Lil Wayne’s “She Will” is much the same, as it also climbed into both of the aforementioned top tens, and as it is equally empty lyrically. Weezy, as Lil Wayne refers to himself, does have some clever rhymes in the first verse:

Life on the edge, I’m dangling my feet

I tried to pay attention but attention paid me

Haters can’t see me, nose bleed seats

And today I went shopping and talk is still cheap

Beyond that, though, the track, which features Drake, deals with the profound issue of-you guessed it-casual sex, in a very distasteful and vulgar manner, not to mention the supposed fact that Lil Wayne and Drake are “the realest ni**as in the f***in’ game right now” (Carter).

via Thug Life Vs. Real Life: What’s Going on with American Hip-Hop – Yahoo! Voices –

Enhanced by Zemanta